ISBN: 9780999720400
Seeking assets to manage? Frustrated by the pace and progress of your business development efforts? Managers are often challenged by the process of asset gathering. Why doesn't the market… Mehr…
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The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales Sandra Powers Murphy Author - neues Buch
ISBN: 9780999720400
Seeking assets to manage? Frustrated by the pace and progress of your business development efforts? Managers are often challenged by the process of asset gathering. Why doesn't the market… Mehr…
Murphy, Sandra Powers:
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales - Taschenbuch2018, ISBN: 0999720406
[EAN: 9780999720400], Used, [PU: Noble Ark Ventures], This item is worn. May have signs of wear this may include aesthetic issues such as scratches, dents and worn corners. All pages and … Mehr…
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales - Taschenbuch
ISBN: 9780999720400
Noble Ark Ventures. paperback. New. 6x0x9. Brand New Book in Publishers original Sealing, Noble Ark Ventures, 6
The Road to Aum: Driving Assets Under Management Through Effective Marketing and Sales - neues Buch
ISBN: 0999720406
[EAN: 9780999720400], New book, Books
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Managers are often challenged by the process of asset gathering. Why doesn’t the market recognize the firm’s value? Where is the AUM? Here is a big idea—let’s ask these institutions why most managers do not have their assets and never will. These pages convey the responses of institutional investors worldwide to these questions and more so that managers can hear their feedback directly and utilize it to create a game plan designed around what matters most to asset allocators.
Managers are a passionate lot. They work hard building firms, track records, and teams. Their strategies are different. They are out in the market, spending precious time and money in the pursuit of institutional assets to manage. Their numbers are better than exponentially larger, well branded, and longer tenured investment management competitors. Managers anticipate this outperformance will make all the difference in asset gathering. However, the assets consistently go to the biggest players in the industry, largely agnostic to asset class, vehicle type, and market cycle. Occasional entrants make a big splash, while the industry remains a pyramid. Few firms make it to their desired capacity. What makes the difference in institutional investment management marketing and sales?
The Road to AUM provides investment managers and business owners, as well as marketing and sales professionals with a roadmap to institutional asset growth based on observations and comments directly from the institutions themselves. Whether a firm is launching, emerging, stuck in neutral, or moving in a new direction, an aerial view of the road ahead is paramount. This book will tell managers what the market will not. It will explain where to spend time and resources, and where to save them. The book offers a view of the forest through the trees for managers see
Detailangaben zum Buch - The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales Sandra Powers Murphy Author
EAN (ISBN-13): 9780999720400
ISBN (ISBN-10): 0999720406
Taschenbuch
Erscheinungsjahr: 2018
Herausgeber: Noble Ark Ventures Core >1
Buch in der Datenbank seit 2015-03-20T10:15:56+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-01-14T20:15:29+01:00 (Berlin)
ISBN/EAN: 0999720406
ISBN - alternative Schreibweisen:
0-9997204-0-6, 978-0-9997204-0-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Titel des Buches: marketing management, asset management
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