ISBN: 9780470886441

In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has… Mehr…

In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners. Drawing on his vast experience with numerous corporate clients, the author provides a roadmap to understanding and using these tools while confronting the key issues that face corporate sites. There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers 9780471220725,9780470886441,0471220728,0470886447 Other pricing structure might be available at vitalsource.com., Wiley Professional Development (P&T)<