Vom schlichten Sein zum schönen Schein? / Public Relations - neues Buch

EAN (ISBN-13): 9783322909008
Erscheinungsjahr: 2013
Herausgeber: VS Verlag für Sozialw.

Buch in der Datenbank seit 2017-05-10T06:38:46+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-13T01:02:49+01:00 (Berlin)
ISBN/EAN: 9783322909008

ISBN - alternative Schreibweisen:
978-3-322-90900-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: schwarzmeier, manfred becker, stephan, sonnenschein
Titel des Buches: vom schein zum sein, vom schönen schein

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Daten vom Verlag:

Autor/in: Stephan Becker-Sonnenschein
Titel: Public Relations; Vom schlichten Sein zum schönen Schein? - Kommunikationsanforderungen im Spannungsfeld von Public Relations und Politik
Verlag: VS Verlag für Sozialwissenschaften; VS Verlag für Sozialwissenschaften
274 Seiten
Erscheinungsjahr: 2013-07-02
Wiesbaden; DE
Sprache: Deutsch
42,99 € (DE)

EA; E107; eBook; Nonbooks, PBS / Politikwissenschaft; Politikwissenschaft und politische Theorie; Verstehen; Demokratie; Institution; Interessengruppen; Kommunikation; Macht; PR; PR-Wissenschaft; Parlament; Parteien; Politik; Politische Kommunikation; Public Relations; Regierung; Wahlkampf; Öffentlichkeitsarbeit; C; Political Science; Political Science and International Studies; BC

"Politik" und "Public Relations" verbindet seit jeher nicht nur das große "P", sondern eine Jahrzehnte alte, stark im Hintergrund gepflegte Zusammenarbeit. Was sich in den letzten beiden Jahrzehnten und besonders in den letzten Jahren verändert hat, ist die zunehmende Intensität dieser inzwischen symbiotischen Beziehung. Letzte Wahlkämpfe, aber auch das einfache "Machen von Politik" sind ohne die professionelle Unterstützung von Öffentlichkeitsarbeitern undenkbar geworden. Ebenso ist bei Verbänden und Wirtschaftsunternehmen, die erfolgreiches "Lobbying" betreiben wollen, die "Governmental Relations"-Abteilung heutzutage integraler Bestandteil der Außenkommunikation. Den aktuellen Stand der Beziehung zwischen Politik und PR sowie Linien zukünftiger Entwicklung aufzuzeigen, ist die Absicht dieses Buches, in dem wissenschaftliche Analyse mit Erfahrungen aus der Praxis zusammengeführt wird. a:3:{s:4:"NAME";s:7:"Product";s:5:"ATTRS";a:1:{s:9:"datestamp";s:8:"20240414";}s:5:"CHILD";a:14:{i:0;a:2:{s:4:"NAME";s:15:"RecordReference";s:5:"CDATA";s:32:"7d73f4eaec6c4d339bfafb3024e47816";}i:1;a:2:{s:4:"NAME";s:16:"NotificationType";s:5:"CDATA";s:2:"03";}i:2;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:10:"VLB_ID_old";}i:2;a:2:{s:4:"NAME";s:7:"IDValue";s:5:"CDATA";s:7:"5308764";}}}i:3;a:2:{s:4:"NAME";s:17:"ProductIdentifier";s:5:"CHILD";a:3:{i:0;a:2:{s:4:"NAME";s:13:"ProductIDType";s:5:"CDATA";s:2:"01";}i:1;a:2:{s:4:"NAME";s:10:"IDTypeName";s:5:"CDATA";s:19:"Publishers Order 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