ISBN: 9781483340067

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi ty, authors Martin J. Gannon an… Mehr…

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi ty, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. BUSINESS & ECONOMICS,International,General, eBooks.com<

ISBN: 9781483340067

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi ty, authors Martin J. Gannon an… Mehr…

In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversi ty, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. BUSINESS & ECONOMICS,International,General, eBooks.com<

2015, ISBN: 9781483340067

Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, eBooks, eBook Download (PDF), This new edition presents the cultural metaphor as a method for und… Mehr…

Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, eBooks, eBook Download (PDF), This new edition presents the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. [PU: Sage Publications], Seiten: 680, Sage Publications, 2015<

ISBN: 9781483340067

This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important. BUSINESS & ECONOMICS,International,Ge… Mehr…

This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important. BUSINESS & ECONOMICS,International,General, eBooks.com<

2015, ISBN: 9781483340067

Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, eBooks, eBook Download (PDF), [PU: Sage Publications], Sage Publications, 2015