ISBN: 9780805812558

New York: Random House, 1940. Hardcover. Octavo; G-/no DJ; Hardcover w/out DJ; Spine, green without print; Boards in green illustrated paper and green cloth, edges and corners worn and e… Mehr…

New York: Random House, 1940. Hardcover. Octavo; G-/no DJ; Hardcover w/out DJ; Spine, green without print; Boards in green illustrated paper and green cloth, edges and corners worn and exposed, surface scratches, shelfwear, slight staining to spine, wear to spine caps; Text block has slight smudge to front flyleaf, mild smudging to some pages, two pages have bottom outside corner clipped; unpaged, illustrated (color). 1311769. FP New Rockville Stock., Random House, 1940, 0, New. The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, &quot;In order to succeed in business today, you must be in all the major markets of the world.&quot; TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies., 6<

1996, ISBN: 9780805812558

Gebundene Ausgabe

Taylor & Francis Inc, Gebundene Ausgabe, Auflage: 1, 240 Seiten, Publiziert: 1996-10-01T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Medienforschung, Medienwissenschaft, Sozialwissenschaft, K… Mehr…

Taylor & Francis Inc, Gebundene Ausgabe, Auflage: 1, 240 Seiten, Publiziert: 1996-10-01T00:00:01Z, Produktgruppe: Buch, 0.59 kg, Medienforschung, Medienwissenschaft, Sozialwissenschaft, Kategorien, Bücher, Industrie, Branchen & Berufe, Business & Karriere, Online-Marketing, E-Business, Internationales Management, Organisationsmanagement, Wirtschaft international, Börse & Geld, Computer & Internet, Netzwerke, Informatik, Fachbücher, Internationale Wirtschaftsbeziehungen, Finanzwirtschaft, Kommunikationswissenschaft, Schule & Lernen, Politik & Geschichte, Fremdsprachige Bücher, Featured Categories, Englische Bücher, 7c9a6c79-19ea-4dea-90da-d7d47042d341_2301, 7c9a6c79-19ea-4dea-90da-d7d47042d341_0, Arborist Merchandising Root, acc906d0-2585-4921-a56f-3ff277850936_5601, acc906d0-2585-4921-a56f-3ff277850936_0, Special Features Stores, acc906d0-2585-4921-a56f-3ff277850936_4901, Taylor & Francis Inc, 1996<

ISBN: 9780805812558

The Transnational Media Corporation: Global Messages and Free Market Competition Hardcover New Books, Routledge