ISBN: 160252095X

Vorbespielter Audioplayer, [EAN: 9781602520950], Book, "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the ph… Mehr…

Vorbespielter Audioplayer, [EAN: 9781602520950], Book, "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan , 64656011, Soziale Psychologie & Interaktionen, 64618011, Psychologie & Beratung, 64617011, Gesundheit, Geist & Körper, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69137011, Soziologie, 1321883031, Agrarsoziologie, 69160011, AIDS, 69154011, Altern, 69157011, Berufssoziologie, 69139011, Ehe & Familie, 69156011, Frauen, 69163011, Gemeinden, 69148011, Geschichte, 69141011, Gesellschaftstheorie, 69144011, Interkulturelle Beziehungen, 1321882031, Klassen, 69150011, Kultur, 69155011, Männer, 69151011, Soziale Bedingungen, 69162011, Soziale Gruppen, 69142011, Stadt, 69143011, Tod, 69158011, Vororte, 69108011, Sozialwissenschaften, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher<

ISBN: 160252095X

[SR: 7682538], Preloaded Digital Audio Player, [EAN: 9781602520950], Book, "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenag… Mehr…

[SR: 7682538], Preloaded Digital Audio Player, [EAN: 9781602520950], Book, "The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point", like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan , 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 276522, Sociology, 496634, Family & Social Groups, 276303, Law & Disorder, 496644, Methodology & Research, 276447, Population & Demography, 276482, Social Issues, 276530, Sociological Theories, 496640, Sociology of Work, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books<

ISBN: 160252095X

Lecteur digital à contenu audio pré-chargé, [EAN: 9781602520950], Anglais, Anglais, Anglais, Book, 519078, Psychologie sociale, 526628, Psychologie, 301994, Psychologie et psychanalyse, 3… Mehr…

Lecteur digital à contenu audio pré-chargé, [EAN: 9781602520950], Anglais, Anglais, Anglais, Book, 519078, Psychologie sociale, 526628, Psychologie, 301994, Psychologie et psychanalyse, 301139, Sciences humaines, 301130, Thèmes, 301061, Livres, 406024, Sociologie, 527008, Initiation à la sociologie, 406026, Ouvrages de référence, 527010, Histoire de la sociologie, 527000, Sociologie des organisations, 527016, Sociologie du droit, 527002, Sociologie du travail, 527012, Sociologie historique, 527004, Sociologie industrielle, 527014, Sociologie politique, 527006, Sociologie religieuse, 527018, Sociologie urbaine, 301139, Sciences humaines, 301130, Thèmes, 301061, Livres, 308874031, Lecteur digital à contenu audio pré-chargé, 308871031, Livre audio, 492479011, Format (binding_browse-bin), 366469011, Refinements, 301061, Livres, 182102031, Caractères standards, 182100031, Font Size (format_browse-bin), 366469011, Refinements, 301061, Livres, 80226011, Social Psychology & Interactions, 80180011, Psychology & Counseling, 80179011, Health, Mind & Body, 69633011, Subjects, 52042011, Livres anglais et étrangers, 84707011, Sociology, 84730011, AIDS, 84724011, Aging, 273379011, Class, 84733011, Communities, 84720011, Culture, 84713011, Death, 84718011, History, 84709011, Marriage & Family, 84725011, Men, 84727011, Occupational, 84714011, Race Relations, 84710011, Rural, 84732011, Social Groups, 84721011, Social Situations, 84711011, Social Theory, 84728011, Suburban, 84712011, Urban, 84726011, Women, 84678011, Social Sciences, 84598011, Nonfiction, 69633011, Subjects, 52042011, Livres anglais et étrangers<

ISBN: 160252095X

Lecteur digital à contenu audio pré-chargé, [EAN: 9781602520950], Book, 519078, Psychologie sociale, 526628, Psychologie, 301994, Psychologie et psychanalyse, 301139, Sciences humaines, 3… Mehr…

Lecteur digital à contenu audio pré-chargé, [EAN: 9781602520950], Book, 519078, Psychologie sociale, 526628, Psychologie, 301994, Psychologie et psychanalyse, 301139, Sciences humaines, 301130, Thèmes, 301061, Livres, 406024, Sociologie, 527008, Initiation à la sociologie, 406026, Ouvrages de référence, 527010, Histoire de la sociologie, 527000, Sociologie des organisations, 527016, Sociologie du droit, 527002, Sociologie du travail, 527012, Sociologie historique, 527004, Sociologie industrielle, 527014, Sociologie politique, 527006, Sociologie religieuse, 527018, Sociologie urbaine, 301139, Sciences humaines, 301130, Thèmes, 301061, Livres, 80226011, Social Psychology & Interactions, 80180011, Psychology & Counseling, 80179011, Health, Mind & Body, 69633011, Subjects, 52042011, Livres anglais et étrangers, 84707011, Sociology, 84730011, AIDS, 84724011, Aging, 273379011, Class, 84733011, Communities, 84720011, Culture, 84713011, Death, 84718011, History, 84709011, Marriage & Family, 84725011, Men, 84727011, Occupational, 84714011, Race Relations, 84710011, Rural, 84732011, Social Groups, 84721011, Social Situations, 84711011, Social Theory, 84728011, Suburban, 84712011, Urban, 84726011, Women, 84678011, Social Sciences, 84598011, Nonfiction, 69633011, Subjects, 52042011, Livres anglais et étrangers<

ISBN: 160252095X

[SR: 4945013], Preloaded Digital Audio Player, [EAN: 9781602520950], English, English, English, Book, 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psych… Mehr…

[SR: 4945013], Preloaded Digital Audio Player, [EAN: 9781602520950], English, English, English, Book, 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 125464031, General AAS, 276522, Sociology, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 308727031, Preloaded Digital Audio Players, 308724031, Audiobooks, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books<