2014, ISBN: 9781849043359

Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively … Mehr…

Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed an upward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to a regional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its role as a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and ap- peal to different target groups. Books Lina Khatib|Paperback|C Hurst & Co Publishers Ltd|15/08/2014, C Hurst & Co Publishers Ltd<

ISBN: 9781849043359

Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively … Mehr…

Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed an upward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to a regional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its role as a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and ap- peal to different target groups. Books<

ISBN: 1849043353

[SR: 1371665], Paperback, [EAN: 9781849043359], C Hurst & Co Publishers Ltd, C Hurst & Co Publishers Ltd, Book, [PU: C Hurst & Co Publishers Ltd], C Hurst & Co Publishers Ltd, Hizbullah P… Mehr…

[SR: 1371665], Paperback, [EAN: 9781849043359], C Hurst & Co Publishers Ltd, C Hurst & Co Publishers Ltd, Book, [PU: C Hurst & Co Publishers Ltd], C Hurst & Co Publishers Ltd, Hizbullah Phenomenon, 271287, Middle East, 271289, Bahrain, 271194, Egypt, 271298, Iran, 271299, Iraq, 13157711031, Israel & Palestine, 271301, Jordan, 271291, Kuwait, 271302, Lebanon, 271292, Oman, 271293, Qatar, 271294, Saudi Arabia, 271304, Syria, 271305, Turkey, 271295, United Arab Emirates, 271296, Yemen, 65, History, 1025612, Subjects, 266239, Books, 496560, Middle East, 496554, Countries & Regions, 275870, Government & Politics, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 275706, Media Studies, 275700, Communication Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books<