2016, ISBN: 9780385352024

**From the author of the award-winning The Master Switch, who coined the term "net neutrality??a revelatory, ambitious and urgent account of how the capture and re-sale of human attention… Mehr…

**From the author of the award-winning The Master Switch, who coined the term "net neutrality??a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." ?Financial Times** Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu?s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium?from radio to television to Internet companies such as Google and Facebook?has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of ?attention merchants? has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. **From the author of the award-winning The Master Switch, who coined the term "net neutrality??a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." ?Financial Times** Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu?s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium?from radio to television to Internet companies such as Google and Facebook?has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of ?attention merchants? has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. Inhoud: Taal: en; Bindwijze: E-book; Oorspronkelijke releasedatum: 18 oktober 2016; Ebook Formaat: Adobe ePub; Illustraties: Nee; Betrokkenen: Hoofdauteur: Tim Wu; Hoofduitgeverij: Vintage; Lees mogelijkheden: Lees dit ebook op: Android (smartphone en tablet) , Kobo e-reader , Desktop (Mac en Windows) , iOS (smartphone en tablet) , Windows (smartphone en tablet); Overige kenmerken: Editie: Main; Studieboek: Ja; EAN: Engels | E-book | 9780385352024 | 18 oktober 2016 | Adobe ePub, Boeken, Economie & Financiën, Mens & Maatschappij, Sociale & Ethische kwesties, Media, Managementboeken, Sales & Marketing, Adverteren, Koopgedrag, Vintage<

2016, ISBN: 9780385352024

eBooks, eBook Download (EPUB), One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the aw… Mehr…

eBooks, eBook Download (EPUB), One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning&#160;The Master Switch&#160;( a&#160;New Yorker&#160;and&#160;Fortune&#160;Book of the Year) and who coined the term &quote;net neutrality&rdquo;&mdash;a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.&#160; &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. &#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu&rsquo;s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium&mdash;from radio to television to Internet companies such as Google and Facebook&mdash;has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of &ldquo;attention merchants&rdquo; has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. [PU: Knopf Doubleday Publishing Group], Seiten: 416, Knopf Doubleday Publishing Group, 2016<

ISBN: 9780385352024

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch (… Mehr…

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term 'net neutrality'-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of 'attention merchants' has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. eBooks , Knopf Doubleday Publishing Group, Knopf Doubleday Publishing Group<

ISBN: 9780385352024

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch (… Mehr…

One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"-a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium-from radio to television to Internet companies such as Google and Facebook-has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value. E-Book, Knopf Doubleday Publishing Group<

ISBN: 9780385352024

The Attention Merchants - The Epic Scramble to Get Inside Our Heads: ab 12.49 € eBooks > Fachthemen & Wissenschaft > Sozialwissenschaften Knopf Doubleday Publishing Group, Knopf Doubleday… Mehr…

The Attention Merchants - The Epic Scramble to Get Inside Our Heads: ab 12.49 € eBooks > Fachthemen & Wissenschaft > Sozialwissenschaften Knopf Doubleday Publishing Group, Knopf Doubleday Publishing Group<