Kate Kenski:
The Obama Victory - Taschenbuch
2008, ISBN: 9780195399561
Paperback, [PU: Oxford University Press Inc], Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America'… Mehr…
Paperback, [PU: Oxford University Press Inc], Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?
In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. In a crisp, incisive narrative, the authors identify the candidates' major themes-Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.-and then apply them to the five main periods of the
campaign: the early summer; the period from the vice presidential nominations through the conventions; the financial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of
McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Analyzing each nominee's broadcast, cable, and radio spending, the authors conclude that Obama's media campaign was more savvy than McCain's, and that early voting and the complete collapse of
campaign finance reform will change elections for years to come.
Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency., History Of The Americas, Media Studies, Constitution: Government & The State, Elections & Referenda, Central Government, Political Campaigning & Advertising<
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The Obama Victory by Kate Kenski Paperback | Indigo Chapters - neues Buch
2008, ISBN: 9780195399561
Barack Obama''s stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America''s legacy of racism, how could a relatively u… Mehr…
Barack Obama''s stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America''s legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. In a crisp, incisive narrative, the authors identify the candidates'' major themes-Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.-and then apply them to the five main periods of the campaign: the early summer; the period from the vice presidential nominations through the conventions; thefinancial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radioand cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain''s age and Obama''s race affected the final vote, and much more. Analyzing each nominee''s broadcast, cable, and radio spending, the authors conclude that Obama''smedia campaign was more savvy than McCain''s, and that early voting and the complete collapse of campaign finance reform will change elections for years to come. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency. | The Obama Victory by Kate Kenski Paperback | Indigo Chapters Books > History > Politics > Political Theory > Political Process & Parties P10103, Kate Kenski<
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Bruce W., Kenski, Kate, Jamieson, Kathleen Hall Hardy:
The Obama Victory : How Media, Money, and Message Shaped the 2008 Election by Bruce W., Kenski, Kate, Jamieson, Kathleen Hall Hardy - gebrauchtes Buch
2008, ISBN: 9780195399561
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively unt… Mehr…
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. In a crisp, incisive narrative, the authors identify the candidates' major themes--Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.--and then apply them to the five main periods of the campaign: the early summer; the period from the vice presidential nominations through the conventions; the financial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Analyzing each nominee's broadcast, cable, and radio spending, the authors conclude that Obama's media campaign was more savvy than McCain's, and that early voting and the complete collapse of campaign finance reform will change elections for years to come. Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency. Media >, [PU: Oxford University Press]<
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Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson:
The Obama Victory: How Media, Money, and Message Shaped the 2008 Election - Taschenbuch
2008, ISBN: 9780195399561
Oxford University Press. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possib… Mehr…
Oxford University Press. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., Oxford University Press, 2.5<
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BEISPIEL
Kate Kenski; Bruce W. Hardy; Kathleen Hall Jamieson:
The Obama Victory - Taschenbuch
2010, ISBN: 9780195399561
How Media, Money, and Message Shaped the 2008 Election, Buch, Softcover, [PU: Oxford University Press Inc], Oxford University Press Inc, 2010
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