4, ISBN: 9781422184028

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their o… Mehr…

Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they Caveat venditor-let the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendor's silo. This new landscape we're entering is what Doc Searls calls The Intention Economy-one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many. New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors' CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways-all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book. As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand? Marketing & Sales, Business & Finance, The Intention Economy~~ Doc Searls~~Marketing & Sales~~Business & Finance~~9781422184028, en, The Intention Economy, Doc Searls, 9781422184028, Harvard Business Review Press, 04/10/2012, , , , Harvard Business Review Press, 04/10/2012<

ISBN: 9781422184028

Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data,” customers are about to get personal in… Mehr…

Caveat venditor—let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:• Control the flow and use of personal data • Build their own loyalty programs • Dictate their own terms of service • Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendor’s silo. This new landscape we’re entering is what Doc Searls calls The Intention Economy —one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors’ CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own ways—all while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand? When Customers Take Charge Harvard Business Review Press Marketing 9781422158524 DE,GB,ES,IT,FR,MX English Business, Harvard Business Review Press<

ISBN: 9781422184028

Caveat venditorlet the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data, customers are about to get personal in their own… Mehr…

Caveat venditorlet the seller bewareWhile marketers look for more ways to get personal with customers, including new tricks with big data, customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: Control the flow and use of personal data Build their own loyalty programs Dictate their own terms of service Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should costAnd they will do all of this outside of any one vendors silo. This new landscape were entering is what Doc Searls calls The Intention Economyone in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the consumer counterpart to vendors CRM (Customer Relationship Management) systems. For example, imagine being able to change your address once for every company you deal with, or combining services from multiple companies in real time, in your own waysall while keeping an auditable accounting of every one of your interactions in the marketplace. These tantalizing possibilities and many others are introduced in this book.As customers become more independent and powerful, and the Intention Economy emerges, only vendors and organizations that are ready for the change will survive, and thrive. Where do you stand?; PDF; Business,Finance and Law > Business & management > Sales & marketing, F+W Media<

ISBN: 9781422184028

The Intention Economy - When Customers Take Charge: ab 27.99 € eBooks > Wirtschaft Harvard Business Review Press eBook als epub, Harvard Business Review Press

2012, ISBN: 9781422184028

When Customers Take Charge, eBooks, eBook Download (EPUB), [PU: Harvard Business Review Press], Harvard Business Review Press, 2012