ISBN: 9786130490386

High Quality Content by WIKIPEDIA articles! Social influence occurs when an individual's thoughts or actions are affected by other people. Social influence takes many forms and can be see… Mehr…

High Quality Content by WIKIPEDIA articles! Social influence occurs when an individual's thoughts or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Harvard psychologist, Herbert Kelman identified three broad varieties of social influence. 1. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. 2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity or a favorite uncle. 3. Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence), and our need to be liked (normative social influence). Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Pädagogik / Sozialarbeit<

ISBN: 9786130490386

Social Influence ab 33.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Pädagogik, Medien > Bücher, Betascript Publishing

ISBN: 9786130490386

Social Influence ab 29.99 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Pädagogik, Medien > Bücher, Betascript Publishing

ISBN: 9786130490386

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