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Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism - Larry Keeley
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Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism - neues Buch

ISBN: 9781118381076

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"A fascinating, highly readable synthesis of business principles, technology, sociology a… Mehr…

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Rules to Break and Laws to Follow - Uwe Kruger
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Uwe Kruger:

Rules to Break and Laws to Follow - neues Buch

ISBN: 9781118381076

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"A fascinating, highly readable synthesis of business principles, technology, sociology a… Mehr…

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Rules to Break and Laws to Follow - Don Peppers, Martha Rogers
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Don Peppers, Martha Rogers:
Rules to Break and Laws to Follow (Mieten. Jahres-Abopreis pro Monat)

ISBN: 9781118381076

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Don Peppers/ Martha Rogers:
Rules to Break and Laws to Follow - neues Buch

ISBN: 9781118381076

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Don Peppers/ Martha Rogers:
Rules to Break and Laws to Follow - neues Buch

ISBN: 9781118381076

Rules to Break and Laws to Follow - How Your Business Can Beat the Crisis of Short-Termism: ab 23.99 € eBooks > Wirtschaft John Wiley & Sons eBook als epub, John Wiley & Sons

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Rules to Break and Laws to Follow
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1118381076

Detailangaben zum Buch - Rules to Break and Laws to Follow


EAN (ISBN-13): 9781118381076
ISBN (ISBN-10): 1118381076
Erscheinungsjahr: 2012
Herausgeber: John Wiley & Sons
Sprache: eng/Englisch

Buch in der Datenbank seit 2012-11-24T19:19:56+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-05-05T16:41:38+02:00 (Berlin)
ISBN/EAN: 1118381076

ISBN - alternative Schreibweisen:
1-118-38107-6, 978-1-118-38107-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: pepper, don both, rogers martha, uwe krüger
Titel des Buches: rule break, and rule, follow, beat brv

Daten vom Verlag:

Autor/in: Don Peppers; Martha Rogers
Titel: Microsoft Executive Circle; Rules to Break and Laws to Follow - How Your Business Can Beat the Crisis of Short-Termism
Verlag: Wiley; John Wiley & Sons
320 Seiten
Erscheinungsjahr: 2012-03-01
Sprache: Englisch
25,99 € (DE)
Not available (reason unspecified)

EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Unternehmensstrategie; Wirtschaft u. Management; Strategisches Management; BB; BC

Chapter 1: False Assumptions 1 A "Perfect Storm" of New Technologies 3 Imitation, Circular Mills, and Mythbusting 4 Crisis of Short-Termism: The Mother of All Problems 6 Questions Every Business Needs to Answer 8 Primacy of Customer Trust 12 Chapter 2: "Value" Is the New "Profit" 15 Jabbing at the Elevator Button in the Stock Market 17 Focus Only on the Short Term and You'll Lose Sight of the LongTerm 19 Customers Create Long-Term Value, Too 20 The Secret Life of Companies: Short Games 22 Take the Money and Run 26 Business Models Behaving Badly 29 Short-Term Gain, Long-Term Loss 30 Stupid Is as Stupid Does 34 Chapter 3: Customers Are a Scarce Resource 37 Using Up Customers 43 Which Do You Choose: Customers or Money? 45 Money Is Still the Root of All Investment 48 What's in Your Budget? 50 Rethinking Your Whole Business 53 Chapter 4: In the Long Term, the Good Guys Really Do Win57 Reciprocity: The Golden Rule Applied to Customers 60 The Man with the Folding Chair 61 Does Your Firm Practice Reciprocity? 65 Customer Trust Is an Antidote to Short-Termism 68 Treat Employees the Way You Want Them to Treat Customers 73 Chapter 5: Increasing the Value of Your Business 79 Embroider on Your CFO's Pillowcase: Customer Equity 80 Ratcheting Up Your Customer Equity 84 What Return Are You Getting on Your Customers? 86 Value Creators, Value Harvesters, and Value Destroyers 89 Getting Credit for Earning Customer Trust 92 Chapter 6: Culture Rules 97 Defining and Managing Culture 98 Do as I Say, Not as I Do 99 Welcome to the "Conceptual Age" 101 Galloping Decentralization Means Culture Is More Important104 Creating a Culture of Customer Trust 109 Hey! There's a Person in There! 113 Chapter 7: Capitalism Redux: Greed Is Good, but Trust Is EvenBetter 117 Reputations Go Online 120 Taking the Friction Out of Commerce 122 Playing the Ultimatum Game 124 Technology Facilitates Reciprocity 127 Technology Seen through the Wrong End of the Telescope 129 Chapter 8: Customers and Honeybees 131 Who's on Your Speed-Dial? 132 Diverse Connections 135 Customer-Inspired Innovation 138 Word of Mouth: Business Opportunity? 143 Chapter 9: Oops! Mistakes Happen: Recovering Lost Trust151 Competence Also Required 154 Recovering Lost Trust 156 Competitive Success Can Harm Trust 159 Trust, Competence, and You 163 Chapter 10: Innovate or Die 167 Responding to Change 167 Technology, Progress, and Change 169 Creating a Climate of Innovation 172 Supporting the Lunatic Fringe 175 Creativity Cannot Be Commanded 177 Chapter 11: Order and Chaos 181 Efficiency Often Undermines Innovation 183 3M Loses Its Innovative Mojo, Then Gets Its Groove Back 186 Having It Both Ways 189 Your Customers Can Help You Strike the Right Balance 192 Does Trust Encourage Innovation? 194 Chapter 12: The Wisdom of Dissent 199 Diversity and Variety 201 Size Does Matter 205 Avoiding Bad Group Decision Making 206 Chapter 13: Engaged and Enabled 211 The Power of the Network 214 Employee Engagement 216 Employees with a Sense of Mission 221 Giving Your Employees the Tools and the Power They Need toCreate Value 223 Chapter 14: Leaders Needed. Inquire Within 227 The Twelve Laws to Follow 228 Notes 239 References 257 Index 285
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