ISBN: 9781423359937

Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Compa… Mehr…

Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they?re deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don't work any more. In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies. In this revolutionary guidebook, you?ll discover the do's and don?ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep the trust of your customers. Don Peppers, Books, Business and Finance, Rules to Break/Lawsà(Cass)Lib(Unabr.) Books>Business and Finance This book provides the do's and don'ts that every company should follow in order to be successful and retain good customers. The tentative chapters will include: (1) The fallacy of accurate measures; (2) Overview of book; (3) Crisis of short-termism; (4) Balancing the companys success in the short term and the long term is important; (5) Greed is good, trust is better; (6) What are the implications for management and leadership?; (7) OK, youre ready to break the old rules?; (8) Assuming youve been able to establish a company where everybody focuses on; (9) Trust and the success of your company long term and short term; (10) Laws to live by.<

2008, ISBN: 1423359933

Audio Cassette, [EAN: 9781423359937], Audiobook, Unabridged, Brilliance Audio, Brilliance Audio, Book, [PU: Brilliance Audio], 2008-02-15, Brilliance Audio, Rule #1: The best measure of s… Mehr…

Audio Cassette, [EAN: 9781423359937], Audiobook, Unabridged, Brilliance Audio, Brilliance Audio, Book, [PU: Brilliance Audio], 2008-02-15, Brilliance Audio, Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ordinary common sense, but in truth they’re deadly. With customers sharing their experiences electronically with millions of other customers, the technology of business has changed so radically that the old accepted wisdoms just don’t work any more. In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today’s competitive environment, operating with today’s technologies. In this revolutionary guidebook, you’ll discover the do’s and don’ts that every company should follow in order to be successful and retain good customers. The book also presents the 12 Laws to Follow - guidelines to ensure that your business can surmount the Crisis of Short-Termism smothering so many businesses today. Throughout, Peppers and Rogers propose various proven tactics and strategies to help you earn and keep , 2635, Customer Service, 2624, Industries & Professions, 3, Business & Money, 1000, Subjects, 283155, Books, 2679, Decision-Making & Problem Solving, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2682, Leadership, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books<