ISBN: 9780300082821

Product DescriptPaul Rand: A Designers Art brings together many of Rands best essays on design and a wide select of his brilliant graphic work from the thirties to the present. The book b… Mehr…

Product DescriptPaul Rand: A Designers Art brings together many of Rands best essays on design and a wide select of his brilliant graphic work from the thirties to the present. The book begins with a newly revised vers of his classic 1947 text, Thoughts on Design, and moves on to his subsequent work in advertising design, corporate identity, designching, and typography - areas in which he continues to do exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rands trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rands work - posters, book jackets, product advertisements, corporate trademarks, packaging, interiors - as well as the work of artists he admires.For the design student,cher, professal designer, and, indeed, for anyone interested in the creative communicat of ideas, Paul Rand: A Designers Art is certain to be a book that is both provocative and enlightening.About the AuthorPaul Rand was one of the worlds leading graphic designers. Honored by prestigious ads from many professal and academic groups, he was the first recipient of the Florence Prize for Visual Communicat in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press. Gut, Festpreisangebot, [LT: FixedPrice], Bestes Angebot, [LT: BestOffer], Edition Description: New Ed, Binding: Paperback, Publication Date: 11-09-2000, Sprache: English, Publication Year: 11-09-2000, Country of Origin: USA, United States, Manufacturer/Packer/Importer Details: ERGODE, Net Quantity/Number of Units: 1, Dimensions (LxWxH) - Inches: 0.7X9.9X7.4, ISBN-10: 0300082827, ISBN-13: 9780300082821, SKU: SONG0300082827, Buchtitel: Paul Rand: A Designer`s Art, Yale University Press<

ISBN: 9780300082821

Product DescriptPaul Rand: A Designers Art brings together many of Rands best essays on design and a wide select of his brilliant graphic work from the thirties to the present. The book b… Mehr…

Product DescriptPaul Rand: A Designers Art brings together many of Rands best essays on design and a wide select of his brilliant graphic work from the thirties to the present. The book begins with a newly revised vers of his classic 1947 text, Thoughts on Design, and moves on to his subsequent work in advertising design, corporate identity, designching, and typography - areas in which he continues to do exemplary and inventive work. Among the topics he explores are the role of humor in design, the trademark (the most ubiquitous of Rands trademarks are those of IBM, ABC, UPS, and Westinghouse), design and the play instinct, the complexity of color, the role of symbols, the art of the package, and the politics of design. Each of the essays is illustrated with examples of Rands work - posters, book jackets, product advertisements, corporate trademarks, packaging, interiors - as well as the work of artists he admires.For the design student,cher, professal designer, and, indeed, for anyone interested in the creative communicat of ideas, Paul Rand: A Designers Art is certain to be a book that is both provocative and enlightening.About the AuthorPaul Rand was one of the worlds leading graphic designers. Honored by prestigious ads from many professal and academic groups, he was the first recipient of the Florence Prize for Visual Communicat in 1987. He is the author of many books, the most recent of which are Design, Form, and Chaos and From Lascaux to Brooklyn, both published by Yale University Press. Gut, Festpreisangebot, [LT: FixedPrice], Edition Description: New Ed, Binding: Paperback, Publication Date: 11-09-2000, Sprache: English, Publication Year: 11-09-2000, Country of Origin: USA, United States, Manufacturer/Packer/Importer Details: ERGODE, Net Quantity/Number of Units: 1, Dimensions (LxWxH) - Inches: 0.7X9.9X7.4, ISBN-10: 0300082827, ISBN-13: 9780300082821, SKU: SONG0300082827, Buchtitel: Paul Rand: A Designer`s Art, Yale University Press<