ISBN: 9781439642627

There have been few cars that ignited the public's interest as much as the Ford Mustang.Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mech… Mehr…

There have been few cars that ignited the public's interest as much as the Ford Mustang.Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit. Arcadia Publishing North American History North American, Krause Publications, Lincoln Continental, Standard Catalogue, Edsel, Firebird, Dearborn Assembly Plant, Lee Iacocca, Dodge, Federal Motor Vehicle Safety Standards, British, Shelby American Automobile Club, American Motors, Corporate Average Fuel Economy, Carroll Shelby, General Motors, Lincoln-Zephyr, Valiant, Cabriolet, Forest Stewardship Council, Mercury Capri, Steve McQueen, Detroit Historical Museum, Continental Motors Sixes, Continentals, Eugene T. "Bob" Gregorie, Lincoln-Mercury Division, Plymouth Barracuda Rally, Rouge Dearborn Assembly, Detroit Public Library, Engineering Department, Continental Cabriolet, Mark II, Waldorf-Astoria Hotel, Chevrolet Camaro Z28, Chrysler Corporation, Kaiser-Frazer Motors, Plymouth Road Runner, Probe, Cartoon Road Runner, Studebaker- Packard, Chevrolet Corvette, GM Heritage Center, GT500 Shelby Cobra, Grande, Jaguar, Jim Dunne, McPherson, Shelby Cobra GT500, United Auto Worker, Engineering Staff, GM Media Archives, Congress, Flushing Meadows, Grand Am, Iola, Japanese, Maverick, Native Americans, Pontiacs 9781467111522 DE,GB,US,ES,IT,FR,MX English History, Arcadia Publishing Inc.<

ISBN: 9781439642627

There have been few cars that ignited the public's interest as much as the Ford Mustang.Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mech… Mehr…

There have been few cars that ignited the public's interest as much as the Ford Mustang.Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the pony car. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit. Digital Content>E-books>U.S. History>Regional History>Regional History, Arcadia Publishing SC Digital >16<

ISBN: 9781439642627

Arcadia Publishing North American History North American, Krause Publications, Lincoln Continental, Standard Catalogue, Edsel, Firebird, Dearborn Assembly Plant, Lee Iacocca, Dodge, Feder… Mehr…

Arcadia Publishing North American History North American, Krause Publications, Lincoln Continental, Standard Catalogue, Edsel, Firebird, Dearborn Assembly Plant, Lee Iacocca, Dodge, Federal Motor Vehicle Safety Standards, British, Shelby American Automobile Club, American Motors, Corporate Average Fuel Economy, Carroll Shelby, General Motors, Lincoln-Zephyr, Valiant, Cabriolet, Forest Stewardship Council, Mercury Capri, Steve McQueen, Detroit Historical Museum, Continental Motors Sixes, Continentals, Eugene T. "Bob" Gregorie, Lincoln-Mercury Division, Plymouth Barracuda Rally, Rouge Dearborn Assembly, Detroit Public Library, Engineering Department, Continental Cabriolet, Mark II, Waldorf-Astoria Hotel, Chevrolet Camaro Z28, Chrysler Corporation, Kaiser-Frazer Motors, Plymouth Road Runner, Probe, Cartoon Road Runner, Studebaker- Packard, Chevrolet Corvette, GM Heritage Center, GT500 Shelby Cobra, Grande, Jaguar, Jim Dunne, McPherson, Shelby Cobra GT500, United Auto Worker, Engineering Staff, GM Media Archives, Congress, Flushing Meadows, Grand Am, Iola, Japanese, Maverick, Native Americans, Pontiacs ,9781467111522 UK,GB,DE,ES,FR,IT,US,CA,MX,AU,NZ 20140407 English History, Arcadia Publishing Inc.<

ISBN: 9781439642627

Introduced at the opening of the New York World s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new moto… Mehr…

Introduced at the opening of the New York World s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category the pony car which was widely copied by domesti Introduced at the opening of the New York World s Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category the pony car which was widely copied by domesti, Arcadia Publishing<

ISBN: 9781439642627

There have been few cars that ignited the public's interest as much as the Ford Mustang., Arcadia Publishing Inc.