2, ISBN: 9781317973362

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new k… Mehr…

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China. China, Asian, Media in China~~ Michael Keane, Stephanie Hemelryk Donald, Yin Hong~~China~~Asian~~9781317973362, en, Media in China, Michael Keane, Stephanie Hemelryk Donald, Yin Hong, 9781317973362, Routledge, 02/04/2014, , , , Routledge, 02/04/2014<

2, ISBN: 9781317973362

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new k… Mehr…

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China. Adult, Asian, Media in China~~ Michael Keane, Stephanie Hemelryk Donald, Yin Hong~~Adult~~Asian~~9781317973362, en, Media in China, Michael Keane, Stephanie Hemelryk Donald, Yin Hong, 9781317973362, Routledge, 02/04/2014, , , , Routledge, 02/04/2014<

ISBN: 9781317973362

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new k… Mehr…

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.; EPUB; History & Transport > Humamities > Regional & national history > Asian history, Princeton University Press<

2002, ISBN: 9781317973362

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new k… Mehr…

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which China, Asian, Media in China~~ Michael Keane, Stephanie Hemelryk Donald, Yin Hong~~China~~Asian~~9781317973362, en, Media in China, Michael Keane, Stephanie Hemelryk Donald, Yin Hong, 9781317973362, Routledge, 02/04/2014, , , , Routledge, 02/04/2014<

ISBN: 9781317973362

Media in China: Consumption, Content and Crisis Media-in-China~~Stephanie-Hemelryk-Donald Reference>Non-Fiction/Tech Writing>Nonfict/Tech Writing NOOK Book (eBook), Taylor & Francis