ISBN: 9780674040106

Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products an… Mehr…

Amid mounting concern over the loss of jobs to low-wage economies, one fact is clear: America's prosperity hinges on the ability of its businesses to continually introduce new products and services. But what makes for a creative economy? How can the remarkable surge of innovation that fueled the boom of the 1990s be sustained?For an answer, Richard K. Lester and Michael J. Piore examine innovation strategies in some of the economy's most dynamic sectors. Through eye-opening case studies of new product development in fields such as cell phones, medical devices, and blue jeans, two fundamental processes emerge. One of these processes, analysis--rational problem solving--dominates management and engineering practice. The other, interpretation, is not widely understood, or even recognized--although, as the authors make clear, it is absolutely crucial to innovation. Unlike problem solving, interpretation embraces and exploits ambiguity, the wellspring of creativity in the economy. By emphasizing interpretation, and showing how these two radically different processes can be combined, Lester and Piore's book gives managers and designers the concepts and tools to keep new products flowing. Harvard University Press Commercial Policy 9780674015814, 9780674019942 DE,GB,US,ES,IT,FR,MX English Economics, Harvard University Press<

ISBN: 9780674040106

This is an interesting and stimulating book. It argues that innovation studies have so far neglected an important dimension of the innovative process, which the authors call the interpret… Mehr…

This is an interesting and stimulating book. It argues that innovation studies have so far neglected an important dimension of the innovative process, which the authors call the interpretive dimension. This refers to managers' capability of bringing together people of different backgrounds (e.g., engineers, product designers, advanced users), engage them in constructive discussions about new products, manage the confusion and ambiguity that may inevitably arise in the interactions between heterogenous agents, interpret such ambiguity, and eventually point to new technological trajectories that the innovative process should lead to...Richard Lester and Michael Piore develop this interesting argument by describing the results of three case studies on innovation and product design in rather different industries...The basic argument developed in this book is original, and it challenges the dominant perspective on innovation management and policy.— Fulvio Castellacci Digital Content>E-books>Business>Economics & Finance>Economics & Finance, Harvard University Press Digital >16<

ISBN: 9780674040106

Innovation - The Missing Dimension Innovation~~Richard-K-Lester Business>Economics & Finance>Economics & Finance NOOK Book (eBook), Harvard University Press

ISBN: 9780674040106

Innovation--The Missing Dimension Innovation~~Richard-K-Lester Business>Economics & Finance>Economics & Finance NOOK Book (eBook), Harvard University Press