2015, ISBN: 9789332539242

Pearson Education, 2015. 5th or later edition. Softcover. New. Table of Content PART I Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defin… Mehr…

Pearson Education, 2015. 5th or later edition. Softcover. New. Table of Content PART I Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation 3. Research Design 4. Exploratory Research Design: Secondary Data 5. Exploratory Research Design: Qualitative Research 6. Descriptive Research Design: Survey and Observation 7. Causal Research Design: Experimentation 8. Measurement and Scaling: Fundamentals and Comparative Scaling 9. Measurement and Scaling: Noncomparative Scaling Techniques 10. Questionnaire and Form Design 11. Sampling: Design and Procedures 12. Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting 13. Fieldwork 14. Data Preparation 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 16. Analysis of Variance and Covariance 17. Correlation and Regression 18. Discriminant and Logit Analysis 19. Factor Analysis 20. Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling and Path Analysis 23. Report Preparation and Presentation 24. International Marketing Research Printed Pages: 996., Pearson Education, 2015, Pearson Education, 2014. First edition. Softcover. New. Contents Chapter 1: Getting R 11.1 Downloading R Chapter 2: The R Environment Chapter 3: R Packages Chapter 4: Basics of R Chapter 5: Advanced Data Structures Chapter 6: Reading Data into R Chapter 7: Statistical Graphics Chapter 8: Writing R Functions Chapter 9: Control Statements Chapter 10: Loops, the Un-R Way to Iterate Chapter 11: Group Manipulation Chapter 12: Data Reshaping Chapter 13: Manipulating Strings Chapter 14: Probability Distributions Chapter 15: Basic Statistics Chapter 16: Linear Models Chapter 17: Generalized Linear Models Chapter 18: Model Diagnostics Chapter 19: Regularization and Shrinkage Chapter 20: Nonlinear Models Chapter 21: Time Series and Autocorrelation Chapter 22: Clustering Chapter 23: Reproducibility, Reports and Slide Shows with knitr Chapter 24: Building R Packages Appendix A: Real-Life Resources Appendix B: Glossary Printed Pages: 472., Pearson Education, 2014<

ISBN: 9332539243

[SR: 458682], Copertina flessibile, [EAN: 9789332539242], Pearson, Pearson, Libro, [PU: Pearson], Pearson, 411664031, Categorie, 508758031, Arte, cinema e fotografia, 508779031, Azione e … Mehr…

[SR: 458682], Copertina flessibile, [EAN: 9789332539242], Pearson, Pearson, Libro, [PU: Pearson], Pearson, 411664031, Categorie, 508758031, Arte, cinema e fotografia, 508779031, Azione e avventura, 508714031, Biografie, diari e memorie, 508791031, Calendari e agende, 508785031, Diritto, 508864031, Dizionari e opere di consultazione, 508786031, Economia, affari e finanza, 508792031, Famiglia, salute e benessere, 1345828031, Fantascienza, Horror e Fantasy, 508784031, Fumetti e manga, 508771031, Gialli e Thriller, 1346712031, Guide di revisione e aiuto allo studio, 508820031, Humour, 508733031, Informatica, Web e Digital Media, 508770031, Letteratura e narrativa, 508778031, Letteratura erotica, 508715031, Libri per bambini e ragazzi, 508888031, Libri scolastici, 508857031, Lingua, linguistica e scrittura, 508780031, Narrativa storica, 508811031, Politica, 508745031, Religione, 508775031, Romanzi rosa, 508867031, Scienze, tecnologia e medicina, 508794031, Self-help, 508879031, Società e scienze sociali, 508835031, Sport, 508796031, Storia, 508821031, Tempo libero, 508753031, Viaggi, 411663031, Libri<

2014, ISBN: 9789332539242

Pearson Education, 2014. First edition. Softcover. New. Contents Chapter 1: Getting R 11.1 Downloading R Chapter 2: The R Environment Chapter 3: R Packages Chapter 4: Basics of R… Mehr…

Pearson Education, 2014. First edition. Softcover. New. Contents Chapter 1: Getting R 11.1 Downloading R Chapter 2: The R Environment Chapter 3: R Packages Chapter 4: Basics of R Chapter 5: Advanced Data Structures Chapter 6: Reading Data into R Chapter 7: Statistical Graphics Chapter 8: Writing R Functions Chapter 9: Control Statements Chapter 10: Loops, the Un-R Way to Iterate Chapter 11: Group Manipulation Chapter 12: Data Reshaping Chapter 13: Manipulating Strings Chapter 14: Probability Distributions Chapter 15: Basic Statistics Chapter 16: Linear Models Chapter 17: Generalized Linear Models Chapter 18: Model Diagnostics Chapter 19: Regularization and Shrinkage Chapter 20: Nonlinear Models Chapter 21: Time Series and Autocorrelation Chapter 22: Clustering Chapter 23: Reproducibility, Reports and Slide Shows with knitr Chapter 24: Building R Packages Appendix A: Real-Life Resources Appendix B: Glossary Printed Pages: 472., Pearson Education, 2014<

2014, ISBN: 9789332539242

Pearson Education, 2014. First edition. Softcover. New. Contents Chapter 1: Getting R 11.1 Downloading R Chapter 2: The R Environment Chapter 3: R Packages Chapter 4: Basics of R… Mehr…

Pearson Education, 2014. First edition. Softcover. New. Contents Chapter 1: Getting R 11.1 Downloading R Chapter 2: The R Environment Chapter 3: R Packages Chapter 4: Basics of R Chapter 5: Advanced Data Structures Chapter 6: Reading Data into R Chapter 7: Statistical Graphics Chapter 8: Writing R Functions Chapter 9: Control Statements Chapter 10: Loops, the Un-R Way to Iterate Chapter 11: Group Manipulation Chapter 12: Data Reshaping Chapter 13: Manipulating Strings Chapter 14: Probability Distributions Chapter 15: Basic Statistics Chapter 16: Linear Models Chapter 17: Generalized Linear Models Chapter 18: Model Diagnostics Chapter 19: Regularization and Shrinkage Chapter 20: Nonlinear Models Chapter 21: Time Series and Autocorrelation Chapter 22: Clustering Chapter 23: Reproducibility, Reports and Slide Shows with knitr Chapter 24: Building R Packages Appendix A: Real-Life Resources Appendix B: Glossary Printed Pages: 472., Pearson Education, 2014<

ISBN: 9789332539242

Softcover. New. International Brand New, Paperback Black & White or color edition, Cover and ISBN are same & similar contents as US editions Standard delivery takes 3-6 business … Mehr…

Softcover. New. International Brand New, Paperback Black & White or color edition, Cover and ISBN are same & similar contents as US editions Standard delivery takes 3-6 business days by USPS/UPS/Fedex with tracking number Choose expedited shipping for superfast delivery 2-4 business days We also ship to PO Box addresses International Edition Textbooks may bear a label ?Not for sale in the US or Canada? etc printed only to discourage US students from obtaining an affordable copy Legal to use despite any disclaimer on cover as per US court No access code or CD included unless specified In some instances, the international textbooks may have different exercises at the end of the chapters Printed in English 100% Customer satisfaction guaranteed! Please feel free to contact us for any queries <