ISBN: 0749419520

[SR: 2123916], Hardcover, [EAN: 9780749419523], Kogan Page Ltd, English, English, English, Kogan Page Ltd, Book, Kogan Page Ltd, Kogan Page Ltd, 268290, Management, 659904, Balanced Score… Mehr…

[SR: 2123916], Hardcover, [EAN: 9780749419523], Kogan Page Ltd, English, English, English, Kogan Page Ltd, Book, Kogan Page Ltd, Kogan Page Ltd, 268290, Management, 659904, Balanced Scorecard, 268302, Budgeting & Finance, 659902, Business Process Reengineering, 659908, Call Centre Management, 659906, Change Management, 659910, Distribution, 124713031, General AAS, 659912, Human Resources, 268305, Information Management, 659926, Knowledge Management, 268098, Management Accounting, 659928, Management Gurus A-Z, 268295, Management Science, 659930, Management Skills, 268306, Office Management, 268296, Operational Research, 268297, Organizational Theory & Behaviour, 268308, Production & Quality Control, 268298, Project Management, 268309, Purchasing & Supply, 268299, Quality Assurance & Total Quality Management, 268310, Real Estate, Property & Plant, 268311, Research & Development, 268321, Sales & Marketing Management, 659964, Six Sigma, 268150, Strategy, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659962, Database Marketing, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268317, Direct, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492563011, Hardcover, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books<

ISBN: 9780749419523

This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader co… Mehr…

This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.;The opening sections of the book define what direct marketing is and explain why individual customer focus should be the aim of every marketer. The book then goes on to show how to collect and use data about customers by the use of one-to-one customer marketing databases. Planning direct marketing campaigns with an integrated marketing context, marketing communications, testing campaigns, evaluation, and the likely effect of new technology are also considered.; Business, Finance & Law, Kogan Page Ltd<

1997, ISBN: 9780749419523

Hardcover, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!, Geb… Mehr…

Hardcover, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!, Gebraucht, guter Zustand, Management, Database Marketing, Direct, General AAS, English, Hardcover, Regular Size, [PU: Kogan Page Ltd]<

ISBN: 9780749419523

Fnac.com : Livraison gratuite et - 5% sur tous les livres. Direct and Database Marketing - Roman. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, … Livre - Roman, [PU… Mehr…

Fnac.com : Livraison gratuite et - 5% sur tous les livres. Direct and Database Marketing - Roman. Découvrez des nouveautés, des coups de cœur, des avis d'internautes, … Livre - Roman, [PU: Kogan Page]<

1997, ISBN: 0749419520

[EAN: 9780749419523], Gebraucht, guter Zustand, [PU: Kogan Page Ltd], MANAGEMENT DATABASE MARKETING DIRECT GENERAL AAS ENGLISH HARDCOVER REGULAR SIZE