ISBN: 9780143108146
“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” &m… Mehr…
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Bourbon Empire: The Past and Future of America's Whiskey - Taschenbuch
2016, ISBN: 9780143108146
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2016, ISBN: 014310814X
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2016, ISBN: 014310814X
[EAN: 9780143108146], Neubuch, [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHISKEY BOOK CO… Mehr…
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ISBN: 9780143108146
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Bourbon Empire: The Past and Future of America's Whiskey Reid Mitenbuler Author - neues Buch
ISBN: 9780143108146
“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” &m… Mehr…
Mitenbuler, Reid:
Bourbon Empire: The Past and Future of America's Whiskey - Taschenbuch2016, ISBN: 9780143108146
Penguin Publishing Group, Paperback, Auflage: Reprint, 336 Seiten, Publiziert: 2016-05-12T00:00:01Z, Produktgruppe: Book, 0.32 kg, Verkaufsrang: 890116, Business & Economic History, Biogr… Mehr…
Bourbon Empire - Taschenbuch
2016
ISBN: 014310814X
[EAN: 9780143108146], Neubuch, [SC: 0.0], [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHIS… Mehr…
Bourbon Empire - Taschenbuch
2016, ISBN: 014310814X
[EAN: 9780143108146], Neubuch, [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHISKEY BOOK CO… Mehr…
ISBN: 9780143108146
Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. Books, [PU: Penguin Books]
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Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.
Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.
Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrai
Detailangaben zum Buch - Bourbon Empire: The Past and Future of America's Whiskey Reid Mitenbuler Author
EAN (ISBN-13): 9780143108146
ISBN (ISBN-10): 014310814X
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Penguin Publishing Group Core >1
Buch in der Datenbank seit 2015-12-24T12:28:08+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-04-08T12:18:33+02:00 (Berlin)
ISBN/EAN: 9780143108146
ISBN - alternative Schreibweisen:
0-14-310814-X, 978-0-14-310814-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: mitenbuler, mark hamilton, mark williams, thomas reid, james stewart, stewart amy, james clear, max brock, brand thomas, jim williams, alexander mark, jefferson wall
Titel des Buches: bourbon empire, whiskey, america america, bourb, cuisine and empire, future past
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