7, ISBN: 9781781570579

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book pr… Mehr…

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes a The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry Television, Performing Arts, The Ad-Makers~~ Tom von Logue Newth~~Television~~Performing Arts~~9781781570579, en, The Ad-Makers, Tom von Logue Newth, 9781781570579, Ilex Press, 07/15/2013, , , , Ilex Press, 07/15/2013<

2013, ISBN: 9781781570579

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book pr… Mehr…

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the. The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films- The stories behind some of the best-known TV commercials, as told by the people who made them- Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry eBooks, , Ad-Makers~~EBook~~9781781570579~~Tom Von Logue Newth, , Ad-Makers, Tom Von Logue Newth, 9781781570579, Ilex Press/ Ivy Press, 07/15/2013, , , , Ilex Press/ Ivy Press<

ISBN: 9781781570579

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book pr… Mehr…

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films- The stories behind some of the best-known TV commercials, as told by the people who made them- Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry eBooks Ad-Makers~~EBook~~9781781570579~~Tom Von Logue Newth Ad-Makers<

ISBN: 9781781570579

Tom von Logue Newth,NOOK Book (eBook), English-language edition,Pub by Ilex Press/ Ivy Press on 07-15-2013 EBooks Books ~~ Performing Arts~~ Television ~~ Direction & Production The-Ad-Ma… Mehr…

Tom von Logue Newth,NOOK Book (eBook), English-language edition,Pub by Ilex Press/ Ivy Press on 07-15-2013 EBooks Books ~~ Performing Arts~~ Television ~~ Direction & Production The-Ad-Makers~~Tom-von-Logue-Newth Ilex Press/ Ivy Press<

ISBN: 9781781570579

How the Best TV Commercials are Produced, How the Best TV Commercials are Produced, [KW: EPUB ,TELEVISION PRODUCTION TECHNICAL BACKGROUND SKILLS] <-> <-> EPUB ,TELEVISION PRODUCTION TECH… Mehr…

How the Best TV Commercials are Produced, How the Best TV Commercials are Produced, [KW: EPUB ,TELEVISION PRODUCTION TECHNICAL BACKGROUND SKILLS] <-> <-> EPUB ,TELEVISION PRODUCTION TECHNICAL BACKGROUND SKILLS<