The Exercise of Soft Power - U.S. Self-Imaging in International Broadcasting to Iran - neues Buch

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ISBN/EAN: 9783631779774

ISBN - alternative Schreibweisen:
978-3-631-77977-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: christoph peter

Daten vom Verlag:

Autor/in: Yasmin Djabarian
Titel: Mainzer Studien zur Amerikanistik; The Exercise of Soft Power – U.S. Self-Imaging in International Broadcasting to Iran
Verlag: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
278 Seiten
Erscheinungsjahr: 2019-02-28
Frankfurt a.M. DE
Gedruckt / Hergestellt in Deutschland.
Sprache: Englisch
61,95 € (DE)
62,80 € (AT)
65,00 CHF (CH)
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EA; E101; Nonbooks, PBS / Sprachwissenschaft, Literaturwissenschaft/Englische Sprachwissenschaft, Literaturwissenschaft; Medienwissenschaften: TV und Gesellschaft; Verstehen; TV & society; International relations; Political control & freedoms; Iran; USA; Broadcasting; Djabarian; Exercise; Herget; image cultivation; Imaging; imagology; International; international relations; Iran; Michael; Power; public diplomacy; Rücker; Self; self-imaging; Soft; Voice of America; Winfried; Yasmin; Internationale Beziehungen; Politische Kontrolle, Propaganda und Freiheitsrechte; Iran; Vereinigte Staaten von Amerika, USA; EA; EA; BB

studied American Studies and Communication at Johannes Gutenberg University Mainz and American University in Washington. As a doctoral candidate, she spent two semesters at Georgia State University in Atlanta and received a three-year scholarship from the German Academic Scholarship Foundation. She completed her PhD at JGU Mainz in 2017.

show, the Persian Service pursues a twofold image cultivation strategy by aiming to shape Iranian perceptions of the U.S. government in its news and political shows and perceptions of the American people in its arts and cultural programs.

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

U.S. Public Diplomacy and International Broadcasting to Iran – The United States’ Soft Power Approach in the War on Terror – A Programming Analysis of VOA Persian Service – All Eyes on VOA Persian – Public Discourse on the Persian Service’s Exercise of Soft Power