2002, ISBN: 9780130411501

For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academ… Mehr…

For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry. Inhoud: Taal: Engels; Bindwijze: Hardcover; Druk: 2; Verschijningsdatum: september 2002; Aantal pagina's: 788 pagina's; Illustraties: Nee; Betrokkenen: Auteur(s): Gerald Keller | Kevin Lane Keller | Jennifer Widom; Uitgever: Prentice Hall; Vertaling: Originele Titel: STRATEGIC BRAND MGMT PIE _P2; EAN: Overige kenmerken: Gewicht: 1328 g; Studieboek: Ja; Verpakking breedte: 178 mm; Verpakking hoogte: 38 mm; Verpakking lengte: 235 mm; Engels | Druk: 2 | Hardcover | 9780130411501 | 788 pagina's, Boeken, Managementboeken, Sales & Marketing, Prentice Hall<

ISBN: 9780130411501

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with … Mehr…

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions--and thus improving the long-term "profitability" of specific brand strategies. Finely focused on " how-to" and " why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 "Branding Briefs" that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers. Media >, [PU: Prentice Hall]<

2002, ISBN: 0130411507

[EAN: 9780130411501], [PU: Pearson College Div], Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. E… Mehr…

[EAN: 9780130411501], [PU: Pearson College Div], Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn., Books<