[EAN: 9783639440768], Neubuch, [PU: AV Akademikerverlag], nach der Bestellung gedruckt Neuware - Revision with unchanged content. At the moment, bonus programs alone or in combination wit… Mehr…
[EAN: 9783639440768], Neubuch, [PU: AV Akademikerverlag], nach der Bestellung gedruckt Neuware - Revision with unchanged content. At the moment, bonus programs alone or in combination with other in stru ments - are one of the most successful and most often used marketing in stru ments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. The problem is that there is still little known about why customers exactly participate in bonus programs and that especially the crucial aspect of rewards management seems to be the blind spot of the marketing theory on hand. Against the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different success of bonus sets on the other hand this is an unsatisfactory situation. The author Sebastian Grosser gives a reward management oriented in tro duc tion into the bonus program theory on hand and how rewards management is integrated in such a bonus program. He presents basic rules for successful rewards management as well as advantages and disadvantages of different rewards types. Criteria to select the right rewards get explained. Furthermore the author gives advices how to set up a successful and payable rewards scheme. Also the results of a short online survey get presented to back up the theoretical conclusions. The book is of help and interesting for everyone who is working on or with bonus programs or generally interested in the topic of customer retention management. 104 pp. Englisch, Books<
Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. At the moment, bonus programs - alone or in combination with other in-stru-ments - are one of the most successful an… Mehr…
Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. At the moment, bonus programs - alone or in combination with other in-stru-ments - are one of the most successful and most often used marketing in-stru-ments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. The problem is that there is still little known about why customers exactly participate in bonus programs and that especially the crucial aspect of rewards management seems to be the blind spot of the marketing theory on hand. Against the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different success of bonus sets on the other hand this is an unsatisfactory situation. The author Sebastian Grosser gives a reward management oriented in-tro-duc-tion into the bonus program theory on hand and how rewards management is integrated in such a bonus program. He presents basic rules for successful rewards management as well as advantages and disadvantages of different rewards types. Criteria to select the right rewards get explained. Furthermore the author gives advices how to set up a successful and payable rewards scheme. Also the results of a short online survey get presented to back up the theoretical conclusions. The book is of help and interesting for everyone who is working on or with bonus programs or generally interested in the topic of customer retention management., Sales & Marketing<
*Reward Management* - The blind spot of bonus program theory / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Har… Mehr…
*Reward Management* - The blind spot of bonus program theory / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, AV Akademikerverlag<
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Reward Management ab 48.99 € als Taschenbuch: The blind spot of bonus program theory. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardc… Mehr…
Reward Management ab 48.99 € als Taschenbuch: The blind spot of bonus program theory. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, AV Akademikerverlag<
Hugendubel.de
Versandkosten:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00) Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
[EAN: 9783639440768], Neubuch, [PU: AV Akademikerverlag], nach der Bestellung gedruckt Neuware - Revision with unchanged content. At the moment, bonus programs alone or in combination wit… Mehr…
[EAN: 9783639440768], Neubuch, [PU: AV Akademikerverlag], nach der Bestellung gedruckt Neuware - Revision with unchanged content. At the moment, bonus programs alone or in combination with other in stru ments - are one of the most successful and most often used marketing in stru ments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. The problem is that there is still little known about why customers exactly participate in bonus programs and that especially the crucial aspect of rewards management seems to be the blind spot of the marketing theory on hand. Against the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different success of bonus sets on the other hand this is an unsatisfactory situation. The author Sebastian Grosser gives a reward management oriented in tro duc tion into the bonus program theory on hand and how rewards management is integrated in such a bonus program. He presents basic rules for successful rewards management as well as advantages and disadvantages of different rewards types. Criteria to select the right rewards get explained. Furthermore the author gives advices how to set up a successful and payable rewards scheme. Also the results of a short online survey get presented to back up the theoretical conclusions. The book is of help and interesting for everyone who is working on or with bonus programs or generally interested in the topic of customer retention management. 104 pp. Englisch, Books<
Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. At the moment, bonus programs - alone or in combination with other in-stru-ments - are one of the most successful an… Mehr…
Paperback, [PU: AV Akademikerverlag], Revision with unchanged content. At the moment, bonus programs - alone or in combination with other in-stru-ments - are one of the most successful and most often used marketing in-stru-ments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. The problem is that there is still little known about why customers exactly participate in bonus programs and that especially the crucial aspect of rewards management seems to be the blind spot of the marketing theory on hand. Against the background of high investments in bonus programs and their rewards on the one hand and unclear reasons for the different success of bonus sets on the other hand this is an unsatisfactory situation. The author Sebastian Grosser gives a reward management oriented in-tro-duc-tion into the bonus program theory on hand and how rewards management is integrated in such a bonus program. He presents basic rules for successful rewards management as well as advantages and disadvantages of different rewards types. Criteria to select the right rewards get explained. Furthermore the author gives advices how to set up a successful and payable rewards scheme. Also the results of a short online survey get presented to back up the theoretical conclusions. The book is of help and interesting for everyone who is working on or with bonus programs or generally interested in the topic of customer retention management., Sales & Marketing<
*Reward Management* - The blind spot of bonus program theory / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Har… Mehr…
*Reward Management* - The blind spot of bonus program theory / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, AV Akademikerverlag<
Versandkosten:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
Reward Management ab 48.99 € als Taschenbuch: The blind spot of bonus program theory. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardc… Mehr…
Reward Management ab 48.99 € als Taschenbuch: The blind spot of bonus program theory. Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales, Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Werbung, Marketing, AV Akademikerverlag<
Versandkosten:Shipping in 3 days, , Versandkostenfrei nach Hause oder Express-Lieferung in Ihre Buchhandlung., DE. (EUR 0.00)
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EAN (ISBN-13): 9783639440768 ISBN (ISBN-10): 3639440765 Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2012 Herausgeber: AV Akademikerverlag
Buch in der Datenbank seit 2014-03-04T16:22:34+01:00 (Berlin) Detailseite zuletzt geändert am 2023-05-30T16:19:51+02:00 (Berlin) ISBN/EAN: 3639440765
ISBN - alternative Schreibweisen: 3-639-44076-5, 978-3-639-44076-8 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: grosser Titel des Buches: blind spot
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