2015, ISBN: 1330002768
[SR: 9160167], Paperback, [EAN: 9781330002766], Forgotten Books, Forgotten Books, Book, [PU: Forgotten Books], 2015-06-04, Forgotten Books, Excerpt from Marketing and Merchandising, Vol. … Mehr…
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ISBN: 9781330002766
Marketing and Merchandising, Vol. 5 (Classic Reprint) Editors Editors, Books, Business and Finance, Marketing and Sales, Marketing and Merchandising, Vol. 5 (Classic Reprint) Books>Busine… Mehr…
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2015, ISBN: 9781330002766
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2015, ISBN: 1330002768
[SR: 9160167], Paperback, [EAN: 9781330002766], Forgotten Books, Forgotten Books, Book, [PU: Forgotten Books], 2015-06-04, Forgotten Books, Excerpt from Marketing and Merchandising, Vol. … Mehr…
ISBN: 9781330002766
Marketing and Merchandising, Vol. 5 (Classic Reprint) Editors Editors, Books, Business and Finance, Marketing and Sales, Marketing and Merchandising, Vol. 5 (Classic Reprint) Books>Busine… Mehr…
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In all business, profits depend ultimately upon the ability to sell goods and services advantageously. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully designed to meet the peculiar requirements of the product and of the market, the business cannot be conducted at a profit. The professional man and the business house dealing chiefly in services instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to offer and in satisfying that need in the most acceptable manner.
The present text deals with the more general selling problems both of the manufacturer and the dealer. Under the heading "Marketing" it is the point of view of the manufacturer that dominates the treatment. Under the heading "Merchandising" the Text is concerned with the dealer both at wholesale ad at retail.
The Modern Business Text in further volumes takes up special problems of selling. Two different expressions of the selling idea, advertising and salesmanship, are presented in separate Texts, while the general principles of salesmanship are exemplified in the Text on Business Correspondence.
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Detailangaben zum Buch - Marketing and Merchandising, Vol. 5 (Classic Reprint)
EAN (ISBN-13): 9781330002766
ISBN (ISBN-10): 1330002768
Taschenbuch
Erscheinungsjahr: 2015
Herausgeber: Forgotten Books
Buch in der Datenbank seit 2017-10-05T04:05:43+02:00 (Berlin)
Detailseite zuletzt geändert am 2017-10-05T04:05:43+02:00 (Berlin)
ISBN/EAN: 1330002768
ISBN - alternative Schreibweisen:
1-330-00276-8, 978-1-330-00276-6
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