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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) David Butler Author
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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) David Butler Author - neues Buch

ISBN: 9781451676266

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combinin… Mehr…

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Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) by David, Tischler, Linda Butler - David, Tischler, Linda Butler
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David, Tischler, Linda Butler:

Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) by David, Tischler, Linda Butler - gebrauchtes Buch

ISBN: 9781451676266

Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the world's largest beverage brand uses design to grow its business by combining the advantages… Mehr…

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Linda Tischler David Butler Design to Grow (Taschenbuch) - David Butler
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David Butler:
Linda Tischler David Butler Design to Grow (Taschenbuch) - neues Buch

ISBN: 9781451676266

Autor: Linda Tischler, David Butler. Produktart: Taschenbuch. Title Format: Taschenbuch. Zustand: Neu. Subtitle: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too). … Mehr…

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David Butler; Linda Tischler:
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) - Taschenbuch

2016, ISBN: 9781451676266

Simon & Schuster, 2016. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed… Mehr…

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Butler, David, Tischler, Linda:
Design to Grow : How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) - gebrauchtes Buch

ISBN: 9781451676266

Simon & Schuster. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects., Simon… Mehr…

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Details zum Buch
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) David Butler Author

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.

Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneu

Detailangaben zum Buch - Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) David Butler Author


EAN (ISBN-13): 9781451676266
ISBN (ISBN-10): 1451676263
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Simon & Schuster Core >1

Buch in der Datenbank seit 2015-08-14T10:23:33+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-05-05T13:30:09+02:00 (Berlin)
ISBN/EAN: 1451676263

ISBN - alternative Schreibweisen:
1-4516-7626-3, 978-1-4516-7626-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: david butler, tischler, linda butler, schuster
Titel des Buches: grow your own, agility, scale, coca cola, ost cola, design design, butler tischler


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