ISBN: 1605440353

[SR: 1122699], Hardcover, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Book, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., Why is so much … Mehr…

[SR: 1122699], Hardcover, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Book, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., Why is so much life science marketing so bad? It's a challenging question--and the best response may be to ask another. How do you turn the complexity of scientific and biopharma information, processes, and data into compelling, high-performance messages? It's not easy. But building on more than 20 years of experience as a teacher, consultant, and head of one of the leading life science marketing firms in the country, David Chapin offers the definitive insider's answer. Making The Complex Compelling is a must-read for marketers within life science companies--the people responsible for bridging the gap between complicated science and persuasive communications. It explores why the vast majority of marketing in this sector is so unoriginal, uninspired and unproductive. And it explains how to avoid common mistakes by abandoning illogical and ineffective conventional wisdom. It also serves as a clear, step-by-step guide to mastering all aspects of successful life science marketing: understanding the buying cycle, establishing differentiation, developing a position, creating a brand-story, using an archetype, climbing the ladder of lead generation, and measuring ROI. You'll learn how the tactics and strategies detailed here can all work together to create a highly effective marketing program. And you'll gain the tools you need to improve life science marketing where it matters most: within your own organization., 1000, Subjects, 1, Arts & Photography, 2, Biographies & Memoirs, 3, Business & Money, 3248857011, Calendars, 4, Children's Books, 12290, Christian Books & Bibles, 4366, Comics & Graphic Novels, 5, Computers & Technology, 6, Cookbooks, Food & Wine, 48, Crafts, Hobbies & Home, 8975347011, Education & Teaching, 173507, Engineering & Transportation, 301889, Gay & Lesbian, 10, Health, Fitness & Dieting, 9, History, 86, Humor & Entertainment, 10777, Law, 17, Literature & Fiction, 173514, Medical Books, 18, Mystery, Thriller & Suspense, 20, Parenting & Relationships, 3377866011, Politics & Social Sciences, 21, Reference, 22, Religion & Spirituality, 23, Romance, 75, Science & Math, 25, Science Fiction & Fantasy, 4736, Self-Help, 26, Sports & Outdoors, 28, Teen & Young Adult, 5267710011, Test Preparation, 27, Travel, 283155, Books<

ISBN: 1605440353

[SR: 557177], Hardcover, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Book, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., Why is so much l… Mehr…

[SR: 557177], Hardcover, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Book, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., Why is so much life science marketing so bad? It's a challenging question--and the best response may be to ask another. How do you turn the complexity of scientific and biopharma information, processes, and data into compelling, high-performance messages? It's not easy. But building on more than 20 years of experience as a teacher, consultant, and head of one of the leading life science marketing firms in the country, David Chapin offers the definitive insider's answer. Making The Complex Compelling is a must-read for marketers within life science companies--the people responsible for bridging the gap between complicated science and persuasive communications. It explores why the vast majority of marketing in this sector is so unoriginal, uninspired and unproductive. And it explains how to avoid common mistakes by abandoning illogical and ineffective conventional wisdom. It also serves as a clear, step-by-step guide to mastering all aspects of successful life science marketing: understanding the buying cycle, establishing differentiation, developing a position, creating a brand-story, using an archetype, climbing the ladder of lead generation, and measuring ROI. You'll learn how the tactics and strategies detailed here can all work together to create a highly effective marketing program. And you'll gain the tools you need to improve life science marketing where it matters most: within your own organization., 1000, Subjects, 1, Arts & Photography, 2, Biographies & Memoirs, 3, Business & Money, 3248857011, Calendars, 4, Children's Books, 12290, Christian Books & Bibles, 4366, Comics & Graphic Novels, 5, Computers & Technology, 6, Cookbooks, Food & Wine, 48, Crafts, Hobbies & Home, 8975347011, Education & Teaching, 173507, Engineering & Transportation, 301889, Gay & Lesbian, 10, Health, Fitness & Dieting, 9, History, 86, Humor & Entertainment, 10777, Law, 17, Literature & Fiction, 173514, Medical Books, 18, Mystery, Thriller & Suspense, 20, Parenting & Relationships, 3377866011, Politics & Social Sciences, 21, Reference, 22, Religion & Spirituality, 23, Romance, 75, Science & Math, 25, Science Fiction & Fantasy, 4736, Self-Help, 26, Sports & Outdoors, 28, Teen & Young Adult, 5267710011, Test Preparation, 27, Travel, 283155, Books<

ISBN: 1605440353

Tapa dura, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Libro, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., 599365031, Categorías, 902675… Mehr…

Tapa dura, [EAN: 9781605440354], RockBench Publishing Corp., RockBench Publishing Corp., Libro, [PU: RockBench Publishing Corp.], RockBench Publishing Corp., 599365031, Categorías, 902675031, Acción y aventura, 902486031, Arte, cine y fotografía, 902498031, Biografías, diarios y hechos reales, 902502031, Calendarios y agendas, 902503031, Ciencias, tecnología y medicina, 902517031, Consulta, 902516031, Cómics y manga, 902520031, Deporte, 902590031, Derecho, 902595031, Economía y empresa, 1349107031, Fantasía, terror y ciencia ficción, 902681031, Ficción erótica, 902682031, Ficción histórica, 902599031, Guías de estudio y repaso, 902600031, Historia, 902610031, Hogar, manualidades y estilos de vida, 902620031, Humor, 902621031, Infantil y juvenil, 902652031, Informática, internet y medios digitales, 902665031, Lengua, lingüística y redacción, 902673031, Libros de texto, 902729031, Libros y guías de viaje, 902674031, Literatura y ficción, 902685031, Policíaca, negra y suspense, 902693031, Política, 902702031, Religión, 902686031, Romántica, 902716031, Salud, familia y desarrollo personal, 902721031, Sociedad y ciencias sociales, 599364031, Libros<