2017, ISBN: 1509874747
[EAN: 9781509874743], Neubuch, [PU: Pan MacMillan, United Kingdom], Language: English. Brand new Book. From China to India to Nigeria, e-commerce is entering a golden era in countries tha… Mehr…
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2017, ISBN: 1509874747
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ISBN: 9781509874743
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2017, ISBN: 9781509874743
The Companies Winning the Global E-Commerce Boom, Softcover, Buch, [PU: MacMillan]
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ISBN: 9781509874743
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2017, ISBN: 1509874747
[EAN: 9781509874743], Neubuch, [PU: Pan MacMillan, United Kingdom], Language: English. Brand new Book. From China to India to Nigeria, e-commerce is entering a golden era in countries tha… Mehr…
Porter Erisman:
Six Billion Shoppers: The Companies Winning the Global E-Commerce Boom (Paperback) - Taschenbuch2017, ISBN: 1509874747
[EAN: 9781509874743], Neubuch, [PU: Pan MacMillan, United Kingdom], Language: English. Brand new Book. From China to India to Nigeria, e-commerce is entering a golden era in countries tha… Mehr…
ISBN: 9781509874743
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twe… Mehr…
2017, ISBN: 9781509874743
The Companies Winning the Global E-Commerce Boom, Softcover, Buch, [PU: MacMillan]
ISBN: 9781509874743
Paperback. Very Good., 3
Bibliographische Daten des bestpassenden Buches
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Titel: | |
ISBN-Nummer: |
An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom.
From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
Detailangaben zum Buch - Six Billion Shoppers
EAN (ISBN-13): 9781509874743
ISBN (ISBN-10): 1509874747
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2017
Herausgeber: MacMillan
Buch in der Datenbank seit 2017-10-18T05:29:54+02:00 (Berlin)
Buch zuletzt gefunden am 2023-09-02T00:38:38+02:00 (Berlin)
ISBN/EAN: 1509874747
ISBN - alternative Schreibweisen:
1-5098-7474-7, 978-1-5098-7474-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: porter, porte
Titel des Buches: porter paperback
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