"Kauf mich!"-Kommunikation: Verführen, verzaubern, verkaufen ? ein So-geht?s-Buch® - Erstausgabe

EAN (ISBN-13): 9783945053096
ISBN (ISBN-10): 3945053099
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2014
Herausgeber: Gottschling, Stefan, SGV Verlag

Buch in der Datenbank seit 2014-09-05T09:23:35+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-01-22T19:41:04+01:00 (Berlin)
ISBN/EAN: 9783945053096

ISBN - alternative Schreibweisen:
3-945053-09-9, 978-3-945053-09-6
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: jung robert, uwe martin, gottsc, günter meyer, robert winter, jörg wunderlich, michael mayer, christian mayer, meyer claus, patrick pflüger, carsten martin, sinn, von graeve, tanja mayer, wolfgang falk, stefan winter, markus mayer, hedemann, marco martin, gerd hammer, sven gottschling, lynen, martin bucher
Titel des Buches: geht verkaufen, kauf mich

---

Daten vom Verlag:

Autor/in: Stefan Gottschling
Titel: Kauf mich!"-Kommunikation Verführen, verzaubern, verkaufen – ein So-geht’s-Buch® SGV Verlag 2014-08-28 BA; PB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; E-Commerce: geschäftliche Aspekte; Management; Dialogmarketing; Vertrieb; Direktmarketing; Marketing; Verkauf; Kommunikation; Businesskommunikation und -präsentation; Online-Marketing / Social Media Marketing; Werbung; Marketing und Vertrieb; Marken und Markenkonzepte; Verführen, verzaubern, verkaufen – das So-geht's-Buch® für Werber, Strategen und Vertrieb. Und alle, die ihre gesamte Kunden-Kommunikation auf Verkauf trimmen wollen. ger 39.00 EUR 170 240 DE 1. BASICS: ORGANISIERT UND VORBEREITET Adressgenerierung auf allen Kanälen: Multichannel-Kampagnen (Uwe-Michael Sinn) – Crossmedia-Marketing: Entwickeln Sie starke Netze! (Carsten Behfeld) – Big Data: Wie Sie aus Ihren Kundendaten eine Goldgrube machen (Dr. Christian Huldi) – Verkaufen ist wie Fliegen. Wie Sie mit dem Vertriebs-Team einen Airbus A 320 landen (Marco Wunderlich) – Wir kaufen dort, wo wir verstehen (Stefan Gottschling) – Wie Sie Ihre Markensprache erfolgreich definieren (Jörn Winter) 2. MENTAL: INTELLIGENT UND MESSBAR So beeinflussen Sie den Kunden zur Reaktion (Robert Bidmon) – Neuro-Logisch! Wie Ihre Botschaften den Empfänger wirklich erreichen (Patrick Lynen) – Mental Convenience: Von der Produktverpackung in die Online-Welt (Manuel Leschik) – Verkaufsstarke Gestaltung: Know-how aus Gehirnforschung, Blickmessung und Praxis (Claus Mayer) 3. VOR ORT: PERSÖNLICH UND GREIFBAR Wer moderiert, verkauft! Wer verkauft, moderiert! (Gerd Meyer) – Nachhaltige, begreifbare Kundenbindung mit Incentives (Stefan Hammer) – Wie Sie im Radio hörbar werden und messbar mehr verkaufen (Jörg Muthsam) – Verkaufsgespräche führen: Gute Stimmung verkauft! (Sven Pawlitschko und Markus Pflüger) 4. ONLINE: KLICKBAR UND SCHNELL Wie Sie mit Telefonservice und Telemarketing in der Social-Media-Welt mehr verkaufen (Günter Greff) – So funktioniert verkaufsstarkes E-Mail-Marketing (Martin Bucher) – Blogger-Relations: So nutzen Sie die Macht der Blogs (Falk Hedemann) – "Kauf mich!" und Social Media (Michael Hewuszt) – Newsletter: Die Pest im Online-Marketing (Nikolaus von Graeve) – Warum mobiles Marketing heute Standard ist (Tanja Kiellisch) – Online erfolgreicher sein: So geht SEO heute! 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