Strategic Retail Management - neues Buch

EAN (ISBN-13): 9783834992727
Erscheinungsjahr: 2007
Herausgeber: Gabler Betriebswirt.-Vlg

Buch in der Datenbank seit 2016-11-22T17:39:56+01:00 (Berlin)
Detailseite zuletzt geändert am 2024-05-04T08:44:59+02:00 (Berlin)
ISBN/EAN: 9783834992727

ISBN - alternative Schreibweisen:
978-3-8349-9272-7
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: schramm klein, joachim schramm, schramm hanna
Titel des Buches: retail management, dirk, strategic international management

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Daten vom Verlag:

Autor/in: Joachim Zentes
Titel: Strategic Retail Management - Text and International Cases
Verlag: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
366 Seiten
Erscheinungsjahr: 2007-10-16
Wiesbaden; DE
Sprache: Englisch
30,90 € (DE)

EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Einzel- und Großhandel; Verstehen; Handelsmanagement; Marketing Mix; Performance Measurement; Retail; Retail Management; Retailing; Trade; marketing; B; Trade and Retail; Sales and Distribution; Marketing; Business and Management; Marketing und Vertrieb; BC

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This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly developed countries, re tailing is assuming more and more of aleadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans formation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China and India, fundamental changes in retail ing structures become apparent and may lead to comparable developments. In view of internationalisation, afurther profound change can be noticed. Retailing companies that were formerly characterised by alocal or national orientation are increasingly developing into global players with worldwide operations. Book Concept and Overview The present book is devoted to the dynamic development of retailing. 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