Reputation Capital Building and Maintaining Trust in the 21st Century Joachim Klewes (u. a.) Buch Englisch 2009 - gebunden oder broschiert
2009, ISBN: 9783642016295
[ED: Gebunden], [PU: Springer Berlin], . ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and con… Mehr…
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2009, ISBN: 3642016294
[EAN: 9783642016295], Libro nuovo, [SC: 9.9], [PU: Berlin Springer Nov 2009], CEO, STRATEGY, COMMUNICATION, CRISIS, REPUTATION, RISK, BUSINESS, CONTROLLING, MANAGEMENT, CHANGE, Neuware - … Mehr…
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ISBN: 9783642016295
â?¢ ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. â?¢ ... strengthen client trust… Mehr…
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ISBN: 9783642016295
• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ea… Mehr…
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2009, ISBN: 9783642016295
Building and Maintaining Trust in the 21st Century, Buch, Hardcover, 2010, [PU: Springer Berlin], Springer Berlin, 2009
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Reputation Capital Building and Maintaining Trust in the 21st Century Joachim Klewes (u. a.) Buch Englisch 2009 - gebunden oder broschiert
2009, ISBN: 9783642016295
[ED: Gebunden], [PU: Springer Berlin], . ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and con… Mehr…
2009, ISBN: 3642016294
[EAN: 9783642016295], Libro nuovo, [SC: 9.9], [PU: Berlin Springer Nov 2009], CEO, STRATEGY, COMMUNICATION, CRISIS, REPUTATION, RISK, BUSINESS, CONTROLLING, MANAGEMENT, CHANGE, Neuware - … Mehr…
ISBN: 9783642016295
â?¢ ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. â?¢ ... strengthen client trust… Mehr…
ISBN: 9783642016295
• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. • ... strengthen client trust, ea… Mehr…
2009, ISBN: 9783642016295
Building and Maintaining Trust in the 21st Century, Buch, Hardcover, 2010, [PU: Springer Berlin], Springer Berlin, 2009
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Detailangaben zum Buch - Reputation Capital by Joachim Klewes Hardcover | Indigo Chapters
EAN (ISBN-13): 9783642016295
ISBN (ISBN-10): 3642016294
Gebundene Ausgabe
Erscheinungsjahr: 2009
Herausgeber: Joachim Klewes
408 Seiten
Gewicht: 0,761 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2009-05-30T05:38:13+02:00 (Berlin)
Detailseite zuletzt geändert am 2023-02-10T14:01:49+01:00 (Berlin)
ISBN/EAN: 9783642016295
ISBN - alternative Schreibweisen:
3-642-01629-4, 978-3-642-01629-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: robert joachim, joachim klewes, schulte, klewe
Titel des Buches: reputation, capital the century, beyond capital, 21st century
Daten vom Verlag:
Autor/in: Joachim Klewes; Robert Wreschniok
Titel: Reputation Capital - Building and Maintaining Trust in the 21st Century
Verlag: Springer; Springer Berlin
408 Seiten
Erscheinungsjahr: 2009-11-03
Berlin; Heidelberg; DE
Gedruckt / Hergestellt in Niederlande.
Sprache: Englisch
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XI, 408 p.
BB; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Businesskommunikation und -präsentation; Verstehen; Management; CEO; Change; Communication; Crisis; Reputation; Risk; business; controlling; management; strategy; Corporate Communication; Macroeconomics and Monetary Economics; Makroökonomie; BC
Reputation capital Building and maintaining trust in the 21st century.- I: Reputation in the 21st century - Good or evil?.- Trust and reputation in the age of globalisation.- Reputation or: How I learned to stop worrying and love the market.- II: The business case for reputation.- Recognition or rejection #x2013; How a company#x2019;s reputation influences stakeholder behaviour.- What#x2019;s measurable gets done #x2013; Communication controlling as a prerequisite for a successful reputation management.- The role of corporate and personal reputations in the global war for talent.- The CSR myth: true beauty comes from within.- The Brussels reputation story #x2013; the interplay of public affairs and reputation.- III: The 21st century of reputation crisis.- Managing reputational risk #x2013; A cindynic approach.- Managing reputational risk #x2013; Case studies.- Managing reputational risk #x2013; From theory to practice.- Reputation and regulation.- Measuring risks to reputation.- Crisismanagement in the media society #x2013; Communicative integrity as the key to safeguarding reputation in a crisis.- Getting the stain out of #x201C;sustainable brands#x201D;.- #x201C;Our reputation is at stake#x201D; #x2013; Corporate communications in the light of the global economic downturn.- IV: New perspectives for reputation management.- Community reputation communicates change to the world.- EU accession: Turkey#x2019;s reputation on its journey towards EU membership.- Consistency: a proven reputation strategy. How companies can optimise their message.- The Agora of the 21st century: On the invention of many-to-one communication.- The leader#x2019;s role in managing reputation.- Coca-Cola Hellenic reputation case study.- Never underestimate the importance of details.- Is there no prescription? Reputation in the pharmaceutical industry.- V: Reputation strategies for the 21st century.- Who wants to be a millionaire? Investment strategies for reputation management in the 21st century.Provides for the first time individual, practical and descriptive guidelines how to put reputation management into practice Proposes concrete and practical strategies aiming to establish and increase reputation as a social capital Includes supplementary material: sn.pub/extras
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