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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception
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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Erstausgabe

2002, ISBN: 9781903998144

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Vorwort: Klein, Naomi, Green Books, Taschenbuch, Auflage: 1st, 224 Seiten, Publiziert: 2002-04-25T00:00:01Z, Produktgruppe: Buch, 0.78 kg, PR, Marketing & Verkauf, Business & Karriere, Ka… Mehr…

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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception
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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Erstausgabe

2002, ISBN: 9781903998144

Taschenbuch

Vorwort: Klein, Naomi, Green Books, Taschenbuch, Auflage: 1st, 224 Seiten, Publiziert: 2002-04-25T00:00:01Z, Produktgruppe: Buch, 0.78 kg, PR, Marketing & Verkauf, Business & Karriere, Ka… Mehr…

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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Lorenzo R. Scupoli
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Lorenzo R. Scupoli:
Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Taschenbuch

2002

ISBN: 190399814X

[EAN: 9781903998144], Gebraucht, sehr guter Zustand, [SC: 4.03], [PU: Green Books], BATTLING BIG BUSINESS COUNTERING GREENWASH FRONT GROUPS AND OTHER FORMS OF CORPORATE DECEPTION, The boo… Mehr…

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Scupoli, Lorenzo R:
Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Taschenbuch

2004, ISBN: 9781903998144

Hardcover, **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Gree… Mehr…

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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - Lorenzo R. Scupoli
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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception - gebunden oder broschiert

2002, ISBN: 190399814X

[EAN: 9781903998144], [PU: Green Books], **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possi… Mehr…

Versandkosten: EUR 10.26 Greener Books, London, United Kingdom [52838368] [Rating: 5 (von 5)]
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Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception
Autor:
Titel:
ISBN-Nummer:

9781903998144


Losing control in the media arena as a result of activist pressure has become a public relations nightmare for the modern multinational enterprise. Shell's Brent Spar fiasco is one well-known example, when the Greenpeace campaign against sinking that former drill platform achieved its goals. Monsanto's gross underestimation of the European resistance against the introduction of genetically engineered products now universally known as Frankenstein Food is another. Today, as more companies shift to being all about brand meaning and image, the more vulnerable they are to attacks on that image. At the same time, corporations are becoming as powerful as governments. Battling with Business reveals how corporate giants attempt to control their 'enemies' - and how groups and individuals can fight back. Part One of this book analyses a wide range of corporate counter-strategies, varying from relatively innocent PR measures to complete intelligence operations. Part Two offers tactical tools to help activists and concerned citizens to recognise manipulative strategies, and shows how they may be countered by a variety of techniques which use the power of creativity and the new media tools available. The keywords are being original, playful, unexpected, small, fast, irresistible, but also decisive, clear-and unstoppable!

Detailangaben zum Buch - Battling Big Business: Countering Greenwash Front Groups and Other Forms of Corporate Deception


EAN (ISBN-13): 9781903998144
ISBN (ISBN-10): 190399814X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2002
Herausgeber: Lubbers, Eveline, Green Books

Buch in der Datenbank seit 2007-10-10T00:35:41+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-29T06:49:27+01:00 (Berlin)
ISBN/EAN: 9781903998144

ISBN - alternative Schreibweisen:
1-903998-14-X, 978-1-903998-14-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: naomi klein, lübbers, lubbers, lorenzo scupoli
Titel des Buches: greenwash, green business, group, der, over the front, forme, infiltration

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