2013, ISBN: 9781783204007

Paperback, [PU: Intellect Books], Since publication of the first volume of "Directory of World Cinema: China" (2012), the Chinese film industry has intensified its efforts to make inroads… Mehr…

Paperback, [PU: Intellect Books], Since publication of the first volume of "Directory of World Cinema: China" (2012), the Chinese film industry has intensified its efforts to make inroads in the American market. Studio executives reflects nostalgically on crossover hits such as "Crouching Tiger, Hidden Dragon" (2000), "In the Mood for Love" (2000), "Hero "(2002), "Infernal Affairs" (2002), "House of Flying Daggers" (2004), and "Kung Fu Hustle" (2004), and strive to emulate their success. Yet since 2011, the overseas revenue for Chinese movies has dwindled. Homegrown blockbusters such as Taiwan s "You Are the Apple of My Eye" (2011) and "Will You Still Love Me Tomorrow" (2013), Hong Kong s "Love in the Buff" (2012) and "Vulgaria" (2012), and Mainland China s "Lost in Thailand" (2012) and "So Young" (2013) fortify domestic markets, but have proven too local for successful North American export (Frater 2013). Arguably, China does not need to chase the US market, for the Mainland s market growth surges year on year. Indeed, while the China market mushrooms, the North American market has shrunk. Moreover, China s annual production output remains healthy, and the daily expansion of screens in second- or third-tier cities attracts audiences whose tastes favor domestic films over foreign imports. As veteran Hong Kong producer Raymond Chow puts it, China is a very big place it is the ideal market (Chow 2013: A4). In sum, Chinese executives would be justified in prioritizing pan-Asian markets as their major revenue source. Yet China covets the North American marketplace (just as Hollywood covets the Mainland box office). The US remains the world s largest film market, hence potentially highly lucrative; and, as Patrick Frater notes, some Chinese companies seek the prestige and brand enhancement that comes from being a Hollywood player (Frater 2013). The 2012 acquisition of US theatre chain AMC and visual effects house Digital Domain by Chinese firms (Wanda Group and Beijing Galloping Horse) testifies to the global ambitions of China s powerhouse film industry. Further, several recent Chinese movies thematize a desire for success and fulfillment in the United States. Domestic megahit "Finding Mr. Right" (2013) mounts a fairytale vision of Chinese fulfillment in America, and interpolates allusions to Hollywood romance fantasies "Sleepless in Seattle" (1993) and "An Affair to Remember "(1957). Hollywood, in turn, has an extensive history of representing China and the Chinese in America on US movie screens. What follows is a sketch of this controversial history. Even Hollywood s apparently positive depictions of Chineseness typically yield ambivalent results; but I conclude by surmising that China s recent economic rise heralds a shift in the cinematic representation of Chineseness in both Hollywood and Chinese movies ", Films, Cinema, Films, Cinema<

2012, ISBN: 9781783204007

Since the publication of the first volume of Directory of World Cinema: China, the Chinese film industry has intensified its efforts to make inroads into the American market. The 2012 acq… Mehr…

Since the publication of the first volume of Directory of World Cinema: China, the Chinese film industry has intensified its efforts to make inroads into the American market. The 2012 acquisition of US theater chain AMC and visual effects house Digital Domain by Chinese firms testifies to the global ambitions of China''s powerhouse film industry. Yet Chinese cinema has had few crossover hits in recent years to match the success of such earlier films as Crouching Tiger, Hidden Dragon; House of Flying Daggers; and Kung Fu Hustle. Yet even overseas revenue for Chinese movies has dwindled, domestic market growth has surged year after year. Indeed, annual production output remains healthy, and the daily expansion of screens in second-or third-tier cities attracts audiences whose tastes favor domestic films over foreign imports. A survey of a vibrant-and expanding-industry, Directory of World Cinema: China 2 examines, among other themes, China''s desire for success and fulfillment in the United States, as well as the extensive history of representing China-and the Chinese in America-on US movie screens. With contributions from some of the leading academics in the field, this volume will be essential reading for all fans of Chinese film. Books List_Books<

2015, ISBN: 9781783204007

Buch, Softcover, Since the publication of the first volume of Directory of World Cinema: China, the Chinese film industry has intensified its efforts to make inroads into the American mar… Mehr…

Buch, Softcover, Since the publication of the first volume of Directory of World Cinema: China, the Chinese film industry has intensified its efforts to make inroads into the American market. The 2012 acquisition of US theatre chain AMC and visual effects house Digital Domain by Chinese firms testifies to the global ambitions of China's powerhouse film industry. Yet Chinese cinema has had few crossover hits in recent years to match the success of such earlier films as Crouching Tiger, Hidden Dragon; House of Flying Daggers and Kung Fu Hustle. Yet even overseas revenue for Chinese movies has dwindled, domestic market growth has surged year after year. Indeed, annual production output remains healthy, and the daily expansion of screens in second-or third-tier cities attracts audiences whose tastes favour domestic films over foreign imports. [PU: Intellect Books], Seiten: 300, Intellect Books, 2015<

2015, ISBN: 9781783204007

Buch, Softcover, [PU: Intellect Books], Intellect Books, 2015