2015, ISBN: 9781587364945

[ED: Buch], [PU: Wheatmark], Neuware - David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Farg… Mehr…

[ED: Buch], [PU: Wheatmark], Neuware - David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands-with stops in marketing models, market research, advertising management, emotional advertising, and business strategy-and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life-growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.- Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., DE, [SC: 4.50], Neuware, gewerbliches Angebot, 235x157x32 mm, 482, [GW: 929g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

ISBN: 9781587364945

Hardback, [PU: Wheatmark], David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the Wor… Mehr…

Hardback, [PU: Wheatmark], David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan. This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years., Autobiography: Business & Industry<

2005, ISBN: 9781587364945

[ED: Gebunden], [PU: Wheatmark], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextDavid Aaker has become the guru of brand strat… Mehr…

[ED: Gebunden], [PU: Wheatmark], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Hardcover, 482, [GW: 887g], Banküberweisung, PayPal<

2005, ISBN: 1587364948

Gebundene Ausgabe branding; family history; marketing methods, mit Schutzumschlag 11, [PU:Wheatmark]

2005, ISBN: 9781587364945

My Story So Far, Buch, Hardcover, [PU: Wheatmark], Wheatmark, 2005