ISBN: 1469621010

[SR: 576554], Hardcover, [EAN: 9781469621012], The University of North Carolina Press, The University of North Carolina Press, Book, [PU: The University of North Carolina Press], The Univ… Mehr…

[SR: 576554], Hardcover, [EAN: 9781469621012], The University of North Carolina Press, The University of North Carolina Press, Book, [PU: The University of North Carolina Press], The University of North Carolina Press, American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations.Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers"--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it., 297488, Business & Professional Growth, 12333, Christian Living, 12290, Christian Books & Bibles, 1000, Subjects, 283155, Books, 12350, Church History, 12360, Churches & Church Leadership, 12290, Christian Books & Bibles, 1000, Subjects, 283155, Books, 12387, Fundamentalism, 12449, Theology, 12290, Christian Books & Bibles, 1000, Subjects, 283155, Books, 7259428011, History, 7259405011, Biblical History & Culture, 12350, Church History, 7259445011, Historical Theology, 12290, Christian Books & Bibles, 1000, Subjects, 283155, Books, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2589, Economic History, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 2591, Free Enterprise, 2581, Economics, 3, Business & Money, 1000, Subjects, 283155, Books, 14278871, State & Local, 4853, United States, 4808, Americas, 9, History, 1000, Subjects, 283155, Books, 6343234011, Christianity, 6343224011, Religious, 5035, World, 9, History, 1000, Subjects, 283155, Books, 14138390011, Fundamentalism, 12779, Religious Studies, 22, Religion & Spirituality, 1000, Subjects, 283155, Books<

2015, ISBN: 1469621010

[SR: 3178735], Hardcover, [EAN: 9781469621012], University North Carolina Pr, University North Carolina Pr, Book, [PU: University North Carolina Pr], 2015-04-30, University North Carolina… Mehr…

[SR: 3178735], Hardcover, [EAN: 9781469621012], University North Carolina Pr, University North Carolina Pr, Book, [PU: University North Carolina Pr], 2015-04-30, University North Carolina Pr, American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their ""corporate evangelical"" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new ""Christian workers""--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented ""orthodoxy"" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it., 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268163, History, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 271567, 19th Century, 271565, United States, 12447484031, Americas, 65, History, 1025612, Subjects, 266239, Books, 277300, Church History, 277266, Christianity, 58, Religion & Spirituality, 1025612, Subjects, 266239, Books, 772028, History, 277266, Christianity, 58, Religion & Spirituality, 1025612, Subjects, 266239, Books<

ISBN: 9781469621012

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible … Mehr…

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in Chicago by shoe-salesman-turned-revivalist Dwight Lyman Moody in 1889, the institute became a center of fundamentalism under the guidance of the innovative promoter and president of Quaker Oats, Henry Crowell. Gloege explores the framework for understanding humanity shared by these business and evangelical leaders, whose perspectives clearly differed from those underlying modern scientific theories. At the core of their "corporate evangelical" framework was a modern individualism understood primarily in terms of economic relations. Conservative evangelicalism and modern business grew symbiotically, transforming the ways that Americans worshipped, worked, and consumed. Gilded Age evangelicals initially understood themselves primarily as new "Christian workers--employees of God guided by their divine contract, the Bible. But when these ideas were put to revolutionary ends by Populists, corporate evangelicals reimagined themselves as savvy religious consumers and reformulated their beliefs. Their consumer-oriented "orthodoxy" displaced traditional creeds and undermined denominational authority, forever altering the American religious landscape. Guaranteed pure of both liberal theology and Populist excesses, this was a new form of old-time religion not simply compatible with modern consumer capitalism but uniquely dependent on it. Business Business eBook, The University of North Carolina Press<