ISBN: 9781467111522

Paperback, [PU: Arcadia Publishing], There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in A… Mehr…

Paperback, [PU: Arcadia Publishing], There have been few cars that ignited the public's interest as much as the Ford Mustang. Introduced at the opening of the New York World's Fair in April 1964, the Mustang was based on mechanicals from the earlier Ford Falcon compact car; it quickly established a new motorcar category which was widely copied by domestic and overseas competitors--the "pony car." From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Even today, the Mustang is held high as a symbol of American design, engineering, and the freewheeling American spirit., History Of The Americas<

2014, ISBN: 146711152X

[EAN: 9781467111522], Neubuch, [PU: Arcadia Publishing (SC)], Paperback. Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals fr… Mehr…

[EAN: 9781467111522], Neubuch, [PU: Arcadia Publishing (SC)], Paperback. Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category-the "pony car"-which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability., Books<

2014, ISBN: 146711152X

[EAN: 9781467111522], Neubuch, [PU: Arcadia Publishing (SC)], Paperback. Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals fr… Mehr…

[EAN: 9781467111522], Neubuch, [PU: Arcadia Publishing (SC)], Paperback. Introduced at the opening of the New York World's Fair in April 1964, the Ford Mustang was based on mechanicals from the earlier Ford Falcon compact car. It quickly established a new motorcar category-the "pony car"-which was widely copied by domestic and overseas competitors. From the outset, the Mustang represented inspired product planning and design, followed by brilliantly executed marketing. Ford's Mustang team effort used every tool in the vehicle-marketing toolbox: clever teases long before the new product went on sale, unprecedented publicity, simple but effective advertising, the stage at the World's Fair, movie placement, distribution of toy plastic models, and even a replica pedal car for the young drivers of the future. With a measure of luck, it became a classic case of releasing the right product at the right time, and Ford sold one million units in less than two years. Shipping may be from multiple locations in the US or from the UK, depending on stock availability., Books<

2014, ISBN: 9781467111522

Buch, Softcover, [PU: Arcadia Publishing], Arcadia Publishing, 2014