2015, ISBN: 1250069874

[EAN: 9781250069870], Gebraucht, sehr guter Zustand, [PU: St. Martin's Publishing Group], Jacket, 242 pages. **Selected as one of the Best Business Books of 20 15 by the Wall Street Journ… Mehr…

[EAN: 9781250069870], Gebraucht, sehr guter Zustand, [PU: St. Martin's Publishing Group], Jacket, 242 pages. **Selected as one of the Best Business Books of 20 15 by the Wall Street Journal** In September 2014, a Chinese com pany that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. A libaba, now the world's largest e-commerce company, mostly escape d Western notice for over ten years, while building a customer ba se more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what wa s it like to be along for such a revolutionary ride? In Alibaba' s World, author Porter Erisman, one of Alibaba's first Western em ployees and its head of international marketing from 2000 to 2008 , shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-c ommerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the eco mmerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape-with its focus on the East rather than the West, emerging markets over developed ones, and t he nimble entrepreneur over the industry titan. As we face this n ear future, the story of Alibaba-and its inevitable descendants-i s both essential and instructive., Books<

2015, ISBN: 9781250069870

Gebundene Ausgabe

Toyo Keizai Inc.. Good. / / / 18.8 x 13.2 x 2.6 cm / 0.34 kg, Toyo Keizai Inc., 2.5, Penguin Publishing Group. Used - Very Good. Used book that is in excellent condition. May show … Mehr…

Toyo Keizai Inc.. Good. / / / 18.8 x 13.2 x 2.6 cm / 0.34 kg, Toyo Keizai Inc., 2.5, Penguin Publishing Group. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects., Penguin Publishing Group, 3, Paperback. Good., 2.5, Penguin Publishing Group. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects., Penguin Publishing Group, 3, St. Martin's Press, 2015-05-12. Hardcover. Good. 9x6x1. Moderate dirt wear, wrinkling or creasing on cover or spine, good binding, moderate writing/highlighting. Used book stickers, residue, or marker may be on cover or edges of book. Supplemental materials not guaranteed to be present or functional., St. Martin's Press, 2015-05-12, 2.5<

ISBN: 9781250069870

St. Martin's Press. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex… Mehr…

St. Martin's Press. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included., St. Martin's Press, 2.5<