ISBN: 9781118171790
The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. In Luxury Brand Management, Second Edition: A Worl… Mehr…
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2012, ISBN: 9781118171790
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a … Mehr…
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2012, ISBN: 9781118171790
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive?… Mehr…
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ISBN: 9781118171790
Luxury Brand Management: A World of Privilege Luxury-Brand-Management~~Michel-Chevalier Business>Business Profiles>Busn Profiles NOOK Book (eBook), Wiley
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2012, ISBN: 9781118171790
A World of Privilege, [ED: 2], 2., Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
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ISBN: 9781118171790
The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. In Luxury Brand Management, Second Edition: A Worl… Mehr…
2012, ISBN: 9781118171790
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a … Mehr…
2012
ISBN: 9781118171790
The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive?… Mehr…
ISBN: 9781118171790
Luxury Brand Management: A World of Privilege Luxury-Brand-Management~~Michel-Chevalier Business>Business Profiles>Busn Profiles NOOK Book (eBook), Wiley
2012, ISBN: 9781118171790
A World of Privilege, [ED: 2], 2., Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
Bibliographische Daten des bestpassenden Buches
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Detailangaben zum Buch - Luxury Brand Management
EAN (ISBN-13): 9781118171790
ISBN (ISBN-10): 1118171799
Erscheinungsjahr: 2012
Herausgeber: Wiley, J
336 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2012-02-09T12:39:37+01:00 (Berlin)
Detailseite zuletzt geändert am 2016-07-15T09:23:53+02:00 (Berlin)
ISBN/EAN: 9781118171790
ISBN - alternative Schreibweisen:
1-118-17179-9, 978-1-118-17179-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: mazza, chevalier mazzalovo gerald michel, gerald may
Titel des Buches: luxury world, management luxury brand, lux
Daten vom Verlag:
Autor/in: Michel Chevalier; Gerald Mazzalovo
Titel: Luxury Brand Management - A World of Privilege
Verlag: John Wiley & Sons
336 Seiten
Erscheinungsjahr: 2012-05-18
Sprache: Englisch
36,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Einzelhandel; Retailing; Wirtschaft u. Management; Einzelhandel; BB
Introduction xv CHAPTER 1 The Concept of Luxury 1 CHAPTER 2 Specificities of the Luxury Industry 27 CHAPTER 3 Major Luxury Sectors 51 CHAPTER 4 The Power of the Luxury Brand 91 CHAPTER 5 The Luxury Client 117 CHAPTER 6 Brand Analytical Tools 139 CHAPTER 7 Managing Creation 189 CHAPTER 8 Communication 215 CHAPTER 9 International Distribution 241 CHAPTER 10 Retailing 261 CHAPTER 11 Licensing Strategy 285 CONCLUSION 303 Index 307Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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9781118171769 Luxury Brand Management: A World of Privilege (Chevalier, Michel)
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