2008, ISBN: 0807831859

[EAN: 9780807831854], Neubuch, [PU: The University of North Carolina Press, Chapel Hill & London], CAMPUS CRUSADE FOR CHRIST, CCC, BILL BRIGHT, JOHN G. TURNER, CHRITIANITY, RELIGION, EVAN… Mehr…

[EAN: 9780807831854], Neubuch, [PU: The University of North Carolina Press, Chapel Hill & London], CAMPUS CRUSADE FOR CHRIST, CCC, BILL BRIGHT, JOHN G. TURNER, CHRITIANITY, RELIGION, EVANGELICALISM, History|United States |20th Century, Religion|Christianity|Evangelism, Biography & Autobiography|Religious, 304 pages. Hardcover, no dustjacket. New book. RELIGION. Founded as a local college ministry in 1951, Campus Crusade for Christ has become one of the world's largest evangelical organizations, today boasting an annual budget of more than $500 million. Nondenominational organizations like Campus Crusade account for much of modern evangelicalism's dynamism and adaptation to mainstream American culture. Despite the importance of these "parachurch" organizations, says John Turner, historians have largely ignored them. Turner offers an accessible and colorful history of Campus Crusade and its founder, Bill Bright, whose marketing and fund-raising acumen transformed the organization into an international evangelical empire. Drawing on archival materials and more than one hundred interviews, Turner challenges the dominant narrative of the secularization of higher education, demonstrating how Campus Crusade helped reestablish evangelical Christianity as a visible subculture on American campuses. Beyond the campus, Bright expanded evangelicalism's influence in the worlds of business and politics. As Turner demonstrates, the story of Campus Crusade reflects the halting movement of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its growing affluence. John G. Turner is assistant professor of history at the University of South Alabama. "Bright (1921-2003) is not as well known as he should be because he worked behind the scenes for CCC, but John Turner's new book puts his life and career center stage for all to see." - Books & Culture "This work is invaluable for investigating the history of this organization." - Library Journal "Turner's deeply researched narrative belongs on the shelf of anyone thinking and writing about evangelicalism in the public square. . . . Indispensable." - Christianity Today "A thought-provoking glimpse into the trajectory of modern evangelicalism." - Publishers Weekly "This book contains many virtues, including Turner's meticulous attention to the larger historical setting. At every point, he deftly weaves the story into the wider tapestry of post-World War II American social, cultural, and intellectual history." - Grant Wacker, Duke University (Key Words: Campus Crusade for Christ, CCC, Bill Bright, John G. Turner, Chritianity, Religion, Evangelicalism).<

ISBN: 9780807831854

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