Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of u… Mehr…
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs. New Textbooks>Trade Paperback>Business>Marketing Strategies>Marketing Strategies, SAGE Publications Core >1 >T<
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[EAN: 9780761948575], Neubuch, [PU: SAGE Publications Inc Dez 2011], Neuware - Electronic Inspection Copy available for instructors Taking a managerial perspective, this book explores pub… Mehr…
[EAN: 9780761948575], Neubuch, [PU: SAGE Publications Inc Dez 2011], Neuware - Electronic Inspection Copy available for instructors Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. 512 pp. Englisch<
Paperback, [PU: SAGE Publications Inc], Explores the essential role of managerial theory and practice within the public relations/communications function of organizations., Public Relations
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of u… Mehr…
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness.The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs. New Textbooks>Trade Paperback>Business>Marketing Strategies>Marketing Strategies, SAGE Publications Core >1 >T<
[EAN: 9780761948575], Neubuch, [PU: SAGE Publications Inc Dez 2011], Neuware - Electronic Inspection Copy available for instructors Taking a managerial perspective, this book explores pub… Mehr…
[EAN: 9780761948575], Neubuch, [PU: SAGE Publications Inc Dez 2011], Neuware - Electronic Inspection Copy available for instructors Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. 512 pp. Englisch<
Paperback, [PU: SAGE Publications Inc], Explores the essential role of managerial theory and practice within the public relations/communications function of organizations., Public Relations
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Buch in der Datenbank seit 2012-02-17T02:23:46+01:00 (Berlin) Detailseite zuletzt geändert am 2022-10-20T09:14:31+02:00 (Berlin) ISBN/EAN: 9780761948575
ISBN - alternative Schreibweisen: 0-7619-4857-0, 978-0-7619-4857-5 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: moss Titel des Buches: public relations
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