ISBN: 0521746361

[SR: 879754], Taschenbuch, [EAN: 9780521746366], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, When the Nazis… Mehr…

[SR: 879754], Taschenbuch, [EAN: 9780521746366], Cambridge University Press, Cambridge University Press, Book, [PU: Cambridge University Press], Cambridge University Press, When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich., 3341491, Wirtschaftsgeschichte, 467818, Wirtschaft, 403434, Business & Karriere, 541686, Kategorien, 186606, Bücher, 548400, Film, Kunst & Kultur, 556196, Architektur, 556038, Ausstellungskataloge, 555714, Bühne, 555996, Design, 14630883031, Einzelne Künstler, 14634583031, Fahrzeugbildbände, 14630887031, Fernsehen, 555032, Film, 556086, Fotografie, 14630872031, Geschichte & Kritik, 556002, Grafikdesign, 14630832031, Kunsterhaltung, 14630833031, Kunstvertrieb, 14634481031, Malerei, 188804, Medien, 537048, Mode, 14630836031, Moderne Kunst, 555560, Musik, 14634565031, Radio, 14634569031, Religion, 14634570031, Skulpturen, 14634573031, Studieren & Unterrichten, 14630841031, Zeichnung, 541686, Kategorien, 186606, Bücher, 15779431, Nationalsozialismus allgemein, 15777181, Das Dritte Reich, 15777171, Deutsche Geschichte, 143, Politik & Geschichte, 541686, Kategorien, 186606, Bücher, 15778061, Wirtschaftsgeschichte, 15777171, Deutsche Geschichte, 143, Politik & Geschichte, 541686, Kategorien, 186606, Bücher, 15779141, Allgemein, 15777261, Europa, 15777251, Geschichte nach Ländern, 143, Politik & Geschichte, 541686, Kategorien, 186606, Bücher, 15779111, Deutschland, 15777261, Europa, 15777251, Geschichte nach Ländern, 143, Politik & Geschichte, 541686, Kategorien, 186606, Bücher, 15778921, Wirtschaftsgeschichte, 15777271, Geschichte nach Themen, 143, Politik & Geschichte, 541686, Kategorien, 186606, Bücher, 58182011, Wirtschaftsgeschichte, 58202011, Wirtschaftswissenschaften, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 65490011, Deutschland, 65458011, Europa, 65140011, Geschichte, 54071011, Genres, 52044011, Fremdsprachige Bücher<

ISBN: 9780521746366

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required provi… Mehr…

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. Bücher, Hörbücher & Kalender / Bücher / Sachbuch / Geschichte / 20. Jahrhundert bis 1945, [PU: Cambridge University Press]<

ISBN: 9780521746366

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required provi… Mehr…

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources advertisements, exhibition programs, films, consumer research, and marketing publications the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls the Nazi marketplace. A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich. Books List_Books, [PU: Cambridge University Press]<

ISBN: 9780521746366

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required provi… Mehr…

When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideologyin the Third Reich"-- Books, [PU: Cambridge University Press]<

ISBN: 9780521746366

Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.; Business, Finance & … Mehr…

Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.; Business, Finance & Law, Cambridge University Press<