How Nintendo reclaimed its spot at the top of one of the world''s most competitive industriesNintendo was once the dominant force in home video gaming--until Sony and Microsoft … Mehr…
How Nintendo reclaimed its spot at the top of one of the world''s most competitive industriesNintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game.But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world.Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivalsAn inspirational story of a stunning business turnaround and the hyper-creative minds behind itWritten by an acclaimed financial and business journalist based in TokyoOffering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history. Daniel Sloan, Books, Business and Finance, Management and Leadership, Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback Books>Business and Finance>Management and Leadership, Wiley<
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How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled… Mehr…
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game. But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world. Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivals An inspirational story of a stunning business turnaround and the hyper-creative minds behind it Written by an acclaimed financial and business journalist based in Tokyo Offering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history. Business Business eBook, Wiley<
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin&q… Mehr…
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" traces the company's humble origins to its stunning success with the DS and Wii consoles. Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback Sloan, Daniel, John Wiley & Sons<
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" trace… Mehr…
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" traces the company's humble origins to its stunning success with the DS and Wii consoles. Media > Book, [PU: Wiley]<
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How Nintendo reclaimed its spot at the top of one of the world''s most competitive industriesNintendo was once the dominant force in home video gaming--until Sony and Microsoft … Mehr…
How Nintendo reclaimed its spot at the top of one of the world''s most competitive industriesNintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game.But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world.Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivalsAn inspirational story of a stunning business turnaround and the hyper-creative minds behind itWritten by an acclaimed financial and business journalist based in TokyoOffering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history. Daniel Sloan, Books, Business and Finance, Management and Leadership, Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback Books>Business and Finance>Management and Leadership, Wiley<
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How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled… Mehr…
How Nintendo reclaimed its spot at the top of one of the world's most competitive industries Nintendo was once the dominant force in home video gaming--until Sony and Microsoft pummeled them with powerful new consoles. As those two giants battled each other for market share, Nintendo looked dead and buried. Then, true to its secretive, low-profile approach, Nintendo roared back into the market with its revolutionary Wii console and portable Nintendo DS system. Taking a completely different approach to gaming while embracing its creative roots, the company was back at the top of its game. But how did a struggling Japanese family company, with its origins in nineteenth-century playing cards, come to dominate a competitive, high-tech industry? Playing to Wiin details the key succession issue for Nintendo, the development of the DS and Wii consoles, and the creation of remarkable new gaming software. All these factors combined to drive Nintendo back to the top of the gaming world. Reveals the business strategy that led Nintendo back to the top of the gaming industry amidst fierce competition from bigger rivals An inspirational story of a stunning business turnaround and the hyper-creative minds behind it Written by an acclaimed financial and business journalist based in Tokyo Offering a fascinating inside look at a market-leading company once left for dead, Playing to Wiin is a must-read for executives and leaders interested in one of the greatest business turnarounds in history. Business Business eBook, Wiley<
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin&q… Mehr…
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" traces the company's humble origins to its stunning success with the DS and Wii consoles. Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback Sloan, Daniel, John Wiley & Sons<
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" trace… Mehr…
Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, "Nintendo: Playing to Wiin" traces the company's humble origins to its stunning success with the DS and Wii consoles. Media > Book, [PU: Wiley]<
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Nintendo is a worldwide innovator in the creation of interactive entertainment. This fascinating look at one of Japan's most successful global companies, Nintendo: Playing to Wiin traces the company's humble origins to its stunning success with the DS and Wii consoles.
Detailangaben zum Buch - Playing to Wiin
EAN (ISBN-13): 9780470825129 ISBN (ISBN-10): 047082512X Gebundene Ausgabe Erscheinungsjahr: 2011 Herausgeber: Wiley John + Sons 245 Seiten Gewicht: 0,545 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2007-10-27T01:38:46+02:00 (Berlin) Detailseite zuletzt geändert am 2021-02-12T13:21:28+01:00 (Berlin) ISBN/EAN: 9780470825129
ISBN - alternative Schreibweisen: 0-470-82512-X, 978-0-470-82512-9 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: sloan Titel des Buches: nintendo
Daten vom Verlag:
Autor/in: Daniel Sloan Titel: Playing to Wiin - Nintendo and the Video Game Industry's Greatest Comeback Verlag: John Wiley & Sons Erscheinungsjahr: 2011-01-18 Gewicht: 1,000 kg Sprache: Englisch 21,90 € (DE) Not available (reason unspecified)
Acknowledgments Introduction Chapter 1: Leave Luck to Heaven Chapter 2: The Kid Chapter 3: Character Issues Chapter 4: The Console Wars Chapter 5: The Sony Shock Chapter 6: Manifest DS-Tiny Chapter 7: The Third Way Chapter 8: Revolution in the Streets Chapter 9: Wiining the Day Chapter 10: Wealth and Legacy Chapter 11: Bouts of Ennu-Wii Chapter 12: 3D and the Next Small Thing Epilogue Index
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