Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-Termism by Martha, Peppers, Don Rogers - gebrauchtes Buch

EAN (ISBN-13): 9780470227541
ISBN (ISBN-10): 0470227540
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2008
Herausgeber: John Wiley & Sons Inc
320 Seiten
Gewicht: 0,558 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2007-10-21T15:40:45+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-03-10T17:53:53+01:00 (Berlin)
ISBN/EAN: 9780470227541

ISBN - alternative Schreibweisen:
0-470-22754-0, 978-0-470-22754-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: martha rogers, jim rogers, pepper, peppe, don both, stephen covey, stephen flowers
Titel des Buches: founding, business rules, rules laws, follow, rule law, crisis and leadership, can bus, how the laws, goes beat, first break all the rules, out the crisis, down beat

---

Daten vom Verlag:

Autor/in: Don Peppers; Martha Rogers
Titel: Microsoft Executive Circle; Rules to Break and Laws to Follow - How Your Business Can Beat the Crisis of Short-Termism
Verlag: John Wiley & Sons
320 Seiten
Erscheinungsjahr: 2008-02-19
Gewicht: 0,556 kg
Sprache: Englisch
36,90 € (DE)
No longer receiving updates
159mm x 232mm x 23mm

BB; gebunden; Hardcover, Softcover / Wirtschaft/Management; Strategisches Management; Wirtschaft u. Management; Strategisches Management; Business & Management; Strategic Management; Unternehmensstrategie; Strategisches Management; BC

Chapter 1. False Assumptions. A "Perfect Storm" of New Technologies. Imitation, Circular Mills, and Mythbusting. Crisis of Short-Termism: The Mother of All Problems. Questions Every Business Needs to Answer. Primacy of Customer Trust. Chapter 2. "Value" is the New "Profit". Jabbing at the Elevator Button in the Stock Market. Focus only on the Short Term and You'll Lose Sight of the Long Term. Customers Create Long-Term Value, Too. The Secret Life of Companies: Short Games. Take the Money and Run. Business Models Behaving Badly. Short-Term Gain, Long-Term Loss. Stupid Is as Stupid Does. Chapter 3. Customers are a Scarce Resource. Using Up Customers. Which Do You Choose? Customers or Money? Money is Still the Root of All Investment What's in Your Budget? Re-Thinking Your Whole Business. Chapter 4. In the Long Term, the Good Guys Really Do Win. Reciprocity: The Golden Rule Applied to Customers. The Man with the Folding Chair. Does Your Firm Practice Reciprocity? Customer Trust is an Antidote to Short-Termism. Treat Employees the Way You Want Them to Treat Customers. Chapter 5. Increasing the Value of Your Business. Embroider on Your CFO's Pillowcase: Customer Equity. Ratcheting Up Your Customer Equity. What Return Are You Getting on Your Customers? Value Creators, Value Harvesters, and Value Destroyers. Getting Credit for Earning Customer Trust. Chapter 6. Culture Rules. Defining and Managing Culture. Do as I Say, Not as I Do. Welcome to the "Conceptual Age". Galloping Decentralization Means Culture is More Important. Creating a Culture of Customer Trust. Hey! There's a Person in There! Chapter 7. Capitalism Redux: Greed Is Good, But Trust Is Even Better. Reputations Go Online. Taking the Friction Out of Commerce Playing the Ultimatum Game. Technology Facilitates Reciprocity. Technology Seen Through the Wrong End of the Telescope. Chapter 8. Customers and Honeybees. Who's on Your Speed-Dial? Diverse Connections. Customer-Inspired Innovation. Word of Mouth: Business Opportunity? Chapter 9. Oops! Mistakes Happen: Recovering Lost Trust. Competence Also Required. Recovering Lost Trust. Competitive Success Can Harm Trust. Trust, Competence, and You. Chapter 10. Innovate Or Die. Responding to Change. Technology, Progress, and Change. Creating a Climate of Innovation. Supporting the Lunatic Fringe. Creativity Cannot Be Commanded. Chapter 11. Order and Chaos. Efficiency Often Undermines Innovation 3M Loses Its Innovative Mojo, Then Gets Its Groove Back. Having It Both Ways. Your Customers Can Help You Strike the Right Balance. Does Trust Encourage Innovation? Chapter 12. The Wisdom Of Dissent. Diversity and Variety. Size Does Matter. Avoiding Bad Group Decision Making. Chapter 13. Engaged and Enabled. The Power of the Network. Employee Engagement. Employees with a Sense of Mission. Giving Your Employees the Tools and the Power They Need to Create Value. Chapter 14. Leaders Needed. Inquire Within. The Twelve "Laws To Follow". Endnotes. References. Index.