Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial Wirtschaft|Politik|Kultur > Marketing,Verkauf|Sonstiges|Sprachwissenschaft, Palgrave Macmillan<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF \ Abigail Gregory; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Books > Business and Management eBook, Palgrave<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication. Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial Wirtschaft|Politik|Kultur > Marketing,Verkauf|Sonstiges|Sprachwissenschaft, Palgrave Macmillan<
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF \ Abigail Gregory; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.; PDF; Reference & Languages > linguistics > Sociolinguistics, Palgrave Macmillan UK<
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns t… Mehr…
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Books > Business and Management eBook, Palgrave<
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Buch in der Datenbank seit 2008-08-30T07:03:54+02:00 (Berlin) Detailseite zuletzt geändert am 2024-01-19T23:36:43+01:00 (Berlin) ISBN/EAN: 9780230511903
ISBN - alternative Schreibweisen: 978-0-230-51190-3 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: martin Titel des Buches: marketing, english global language, french
Daten vom Verlag:
Autor/in: E. Martin Titel: Marketing Identities Through Language - English and Global Imagery in French Advertising Verlag: Palgrave Macmillan; Palgrave Macmillan UK 286 Seiten Erscheinungsjahr: 2005-11-30 London; GB Sprache: Englisch 96,29 € (DE) 118,00 CHF (CH) Available XV, 286 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Advertising; French; language; marketing; media; B; Marketing; Linguistics, general; Sociolinguistics; Media Studies; Marketing; Linguistics; Sociolinguistics; Media and Communication; Palgrave Language & Linguistics Collection; Sprachwissenschaft, Linguistik; Soziolinguistik; Medienwissenschaften; BB
List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index
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