2001, ISBN: 9780230508224
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2001, ISBN: 9780230508224
The Subaru and Jaguar Stories, eBooks, eBook Download (PDF), [PU: Palgrave Macmillan UK], Palgrave Macmillan UK, 2001
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2001, ISBN: 9780230508224
The Subaru and Jaguar Stories, eBooks, eBook Download (PDF), Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are c… Mehr…
ISBN: 9780230508224
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victor… Mehr…
ISBN: 9780230508224
*Sports Sponsorship and Brand Development* - The Subaru and Jaguar Stories / pdf eBook für 53.49 € / Aus dem Bereich: eBooks, Sachthemen & Ratgeber, Technik Medien > Bücher nein eBook als… Mehr…
ISBN: 9780230508224
Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories: ab 53.49 € eBooks > Sachthemen & Ratgeber > Technik Springer-Verlag GmbH eBook als pdf, Springer-Verlag GmbH
2001, ISBN: 9780230508224
The Subaru and Jaguar Stories, eBooks, eBook Download (PDF), [PU: Palgrave Macmillan UK], Palgrave Macmillan UK, 2001
Bibliographische Daten des bestpassenden Buches
Autor: | |
Titel: | |
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Detailangaben zum Buch - Sports Sponsorship and Brand Development
EAN (ISBN-13): 9780230508224
Erscheinungsjahr: 2001
Herausgeber: Palgrave Macmillan UK
Buch in der Datenbank seit 2007-10-19T15:51:24+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-04-13T07:59:11+02:00 (Berlin)
ISBN/EAN: 9780230508224
ISBN - alternative Schreibweisen:
978-0-230-50822-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: martin beck, burridge
Titel des Buches: sponsors, sponsorship, sports, development, jaguar 1922 1992
Daten vom Verlag:
Autor/in: M. Beck-Burridge; J. Walton
Titel: Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories
Verlag: Palgrave Macmillan; Palgrave Macmillan UK
196 Seiten
Erscheinungsjahr: 2001-11-07
London; GB
Sprache: Englisch
53,49 € (DE)
59,00 CHF (CH)
Available
VIII, 196 p.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; brand; marketing; relationship marketing; B; Marketing; Business Strategy and Leadership; Transportation Technology and Traffic Engineering; Services; Palgrave Business & Management Collection; Strategisches Management; Verkehrsingenieurwesen, Verkehrsplanung; Dienstleistungsgewerbe, Gastgewerbe; BB
PART ONE: THE BACKGROUND Introduction Sport, Sponsorship and Marketing PART TWO: THE STORY OF TWO COMPANIES The Problem, Fuji Heavy Industries and Subaru in the 1980's Prodrive and Fuji Heavy Industries: the Development of the Relationship The Sales and Marketing Results Portrait of the Partner Jaguar, Jaguarsport and Le Mans Racing and XJS and Raising Profile with TWR The Marketing Concept The Campaign and Sales and Marketing Results The Billion Dollar Road to Ford and Grand Prix PART THREE: CONCLUSIONS Lessons from the CasesWeitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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