ISBN: 9780199764419

Derived from the word ""to propagate,"" the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creatio… Mehr…

Derived from the word ""to propagate,"" the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorativeconnotations suggest, propaganda can more neutrally be understood as a central means of organizing and shaping thought and perception, a practice that has been a pervasive feature of the twentieth century and that touches on many fields. It has been seen as both a positive and negative force, although abuses under the Third Reich and during the Cold War have caused the term to stand in, most recently, as a synonym for untruth and brazen manipulation. Propaganda analysis of the 1950s to 1989 too often took the form of empirical studies about the efficacy of specific methods, with larger questions about the purposes and patterns of mass persuasion remaining unanswered. In the present moment where globalization and transnationality are arguably asimportant as older nation forms, when media enjoy near ubiquity throughout the globe, when various fundamentalisms are ascendant, and when debates rage about neoliberalism, it is urgent that we have an up-to-date resource that considers propaganda as a force of culture writ large. The handbook will include twenty-two essays by leading scholars from a variety of disciplines, divided into three sections. In addition to dealing with the thorny question of definition, the handbook will take up an expansive set of assumptions and a full range of approaches that move propagandabeyond political campaigns and warfare to examine a wide array of cultural contexts and practices. | The Oxford Handbook of Propaganda Studies by Jonathan Auerbach Hardcover | Indigo Chapters Books > Social Science > Media & Media Studies P10102, Jonathan Auerbach<

2013, ISBN: 9780199764419

Oxford Univ Pr, 2013. Hardcover. New. 480 pages. 10.00x7.25x1.50 inches., Oxford Univ Pr, 2013, 6

2014, ISBN: 9780199764419

Buch, Hardcover, [PU: Oxford University Press Inc], Oxford University Press Inc, 2014

2013, ISBN: 0199764417

[EAN: 9780199764419], Neubuch, [PU: Narcissus.me], Questo è un articolo print on demand, Books

ISBN: 9780199764419

hardback, [PU: Oxford University Press]