ISBN: 9780143108146

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” &m… Mehr…

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal   Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.   Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.   Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.   A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it. Trade Books>Trade Paperback>Cookbooks>Beer,Wine,Spirits>Spirits, Penguin Publishing Group Core >1<

2016, ISBN: 9780143108146

Penguin Publishing Group, Paperback, Auflage: Reprint, 336 Seiten, Publiziert: 2016-05-12T00:00:01Z, Produktgruppe: Book, 0.32 kg, Verkaufsrang: 890116, Business & Economic History, Biogr… Mehr…

Penguin Publishing Group, Paperback, Auflage: Reprint, 336 Seiten, Publiziert: 2016-05-12T00:00:01Z, Produktgruppe: Book, 0.32 kg, Verkaufsrang: 890116, Business & Economic History, Biographies & Histories, Business, Finance & Law, Subjects, Books, Drinks & Beverages, Food & Drink, History of Food, Reference & Gastronomy, United States, Americas, Crafts, Hobbies & Home, Industrial Chemistry, Chemical, Engineering & Technology, Science, Nature & Maths, Food Science, Food & Farming, Books Global Store, 579c3025-5e5c-446b-80c9-b24e6fd5c94f_3601, 579c3025-5e5c-446b-80c9-b24e6fd5c94f_0, Special Features Stores, Arborist Merchandising Root, Penguin Publishing Group, 2016<

2016, ISBN: 014310814X

[EAN: 9780143108146], Neubuch, [SC: 0.0], [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHIS… Mehr…

[EAN: 9780143108146], Neubuch, [SC: 0.0], [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHISKEY BOOK COOKBOOKS SCOTCH COOK BARTENDER GIFTS, Reid Mitenbuler has written about whiskey and drinking culture for the Atlantic, Slate, Saveur, Whisky Advocate, and other publications. He lives with his wife in Brooklyn, New York.&ldquoPulls aside the ., Books<

2016, ISBN: 014310814X

[EAN: 9780143108146], Neubuch, [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHISKEY BOOK CO… Mehr…

[EAN: 9780143108146], Neubuch, [PU: Penguin Publishing Group], COOKING WINE HISTORY BEVERAGES & SPIRITS TECHNOLOGY ENGINEERING FOOD SCIENCE COCKTAIL BOOKS BOURBON COOKBOOK WHISKEY BOOK COOKBOOKS SCOTCH COOK BARTENDER GIFTS, Reid Mitenbuler has written about whiskey and drinking culture for the Atlantic, Slate, Saveur, Whisky Advocate, and other publications. He lives with his wife in Brooklyn, New York.&ldquoPulls aside the ., Books<

ISBN: 9780143108146

Publisher overstock, may have small remainder mark. Excellent condition, never read, purchased from publisher as excess inventory. Books, [PU: Penguin Books]