2009, ISBN: 9780070635883

Gebundene Ausgabe

Tata McGraw-Hill Education Pvt. Ltd., 2006. First edition. Softcover. New. There?s no easier, faster, or more practical way to learn the really tough subjects Visual Basic 2005 D… Mehr…

Tata McGraw-Hill Education Pvt. Ltd., 2006. First edition. Softcover. New. There?s no easier, faster, or more practical way to learn the really tough subjects Visual Basic 2005 Demystified fully explains the language and its libraries and applications. You?ll even learn to create a Visual Basic program without writing code. This self-teaching guide comes complete with key points, background information, quizzes at the end of each chapter, and even a final exam. Simple enough for beginners but challenging enough for advanced students, this is a lively and entertaining brush-up, introductory text, or classroom supplement. Table of contents Part One: Introduction to Visual Basic 2005 Chapter 1: Getting Started with Your First Windows Program Chapter 2: Writing Your First Code Chapter 3: Controls Part Two: Programming Building Blocks: Variables, Data Types, and Operators Chapter 4: Storing Information -- Data Types and Variables Chapter 5: Letting the Program Do the Math -- Arithmetic Operators Chapter 6: Making Comparisons -- Comparison and Logical Operators Part Three: Controlling the Flow of the Program Chapter 7: Making Choices -- If and Select Case Control Structures Chapter 8: Repeating Yourself -- Loops and Arrays Chapter 9: Organizing Your Code with Procedures Part Four: The User Interface Chapter 10: Helper Forms Chapter 11: Menus Chapter 12: Toolbars Part Five: Accessing Data Chapter 13: Accessing Text Files Chapter 14: Databases Chapter 15: Web Applications FINAL EXAM ANSWERS TO QUIZZES AND FINAL EXAM INDEX Chapter 11: Menus and Toolbars Chapter 12: Structured Exception Handling and Debugging Printed Pages: 333., Tata McGraw-Hill Education Pvt. Ltd., 2006, 6, Tata McGraw-Hill Education Pvt. Ltd., 2004. First edition. Softcover. New. The absolute, most critical success factor in knowledge management (KM) success is senior-level support. With a bottom-line perspective, The Executive?s Role in Knowledge Management can help senior managers cultivate a learning organization. By detailing sensible, yet aggressive, expectations and goals for a KM initiative, this landmark book pares down a decade of KM research to the core guiding principles and proven practices. The advice in this book is based on almost a decade of research conducted by Carla O?Dell and the American Productivity & Quality Centre. Under O?Dell?s Direction, APQC has conducted research and KM Projects with hundreds of organizations since 1995. By discussing the role of executives in 1. Establishing the need for a knowledge management (KM) initiative 2. Ensuring a solid business case 3. Steering for tangible measures 4. Creating a framework for technology support 5. Cultivating a knowledge-sharing culture, and 6. Becoming the face of an internal communications strategy This book outlines the most critical success factor in knowledge management success: senior-level support. Table of contents Preface Introduction Chapter 1. Knowledge Management in Action Chapter 2. Supporting the Business Strategy Chapter 3. Technology Supporting Structure Chapter 4. Culture and Communication Strategy Chapter 5. Examples of KM Efforts Chapter 6. Moving Forward Knowledge Management Glossary of Terms Resources Printed Pages: 144., Tata McGraw-Hill Education Pvt. Ltd., 2004, 6, Daya Publishing House, 2005. Hardcover. New. This study brings together available information about the role of common property as a system of governance and its current relevance to forest management and use. It reviews the historical record of common property systems that have disappeared or survived, and it examines the experience of selected contemporary collective management programmes in different countries. The paper identifies the main factors that appear to determine success or failure at present.;;Contents;Chapter 1: Background; Introduction, Defining common property concepts and terms, Common property or open access? Institutional factors, Circumstances favouring common property, Forest resources and outputs as common property; Chapter 2: Learning From Systems With Historical And Indigenous Origins; Southeast Asia, South Asia, Forest belt, Hill areas, Low rainfall plains, Sub-saharan Africa, South America, Lessons learned, The decline in management of forests as common property, Common property regimes that have endured or emerged; Chapter 3: Case Studies of Contemporary Collective And Co-Management Systems; Management of natural resources on communal lands, Ejido forests-Mexico, Campfire-Zimbabwe, Joint or collective management of areas of state forest, Hill community forestry-Nepal, Van panchayats-Uttar Pradesh, India, Joint forest management-India, Management of forestry and agriculture on forest land, Communal forest stewardship agreements-The Philippines, Forest villages-Thailand, Management of collective forestation on village lands, Social forestry village woodlots-India, Village forestry-Republic of Korea; Chapter 4: Assessing the Implications of Past And Ongoing Experience; A framework for analysis, Identifying local circumstances favourable to common property management, Characteristics of the group of users, Attributes of institutional arrangements, Economic pressure and opportunities, The legal and tenurial context, Conflict resolution, The presence of the state, Decentralization and devolution, Transition issues within forest departments, NGOs as intermediaries and providers of support services; Chapter 5: Conclusions; Broader factors affecting choice of forest management regimes, Supporting local collective management of forests, Local factors affecting capacity to organize and manage. Printed Pages: 78., Daya Publishing House, 2005, 6, Tata McGraw-Hill Education Pvt. Ltd., 2009. First edition. Softcover. New. Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their lives. It?s the new way of marketing, and it?s the only way to build a loyal, engaged customer base. ?Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.? ?Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University ?Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.? ?Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included ?Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.? ?Greg Verdino, Chief Strategy Officer, Crayon, LLC Table of contents Foreword Introduction Section One: Coping With the Content Marketing Revolution Chapter One: The Shift to Content Marketing Chapter Two: Six Reasons Businesses Are Making the Change Toward Content Marketing Section Two: How to Put Content Marketing to Work Chapter Three: How to Develop a Content Marketing Mindset?and a Process to Match?Within Your Organization Chapter Four: How to Select the Content Types that Best Match Your Strategy Chapter Five: Making Great Content Happen Chapter Six: Putting the ?Marketing? in Content Marketing Section Three: Learning from Smart Marketers?Best Practice Success Stories Chapter Seven: Best Practice Success Stories Overview Chapter Eight: Yes, Content Marketing Can Make Welding Cool! Chapter Nine: Creative Content Marketing Enables a David to Compete Successfully Against Goliaths Chapter Ten: Finally, a PR Agency that Understands Both Boomers and Blogging! Chapter Eleven: Perfectly Targeted Content for Customers and Prospects Chapter Twelve: Solopreneur Sagas?Even Micro-Businesses Make Content Marketing Pay Off Chapter Thirteen: Content Marketing Pays Off on the Bottom Line in Australia Chapter Fourteen: You Can Trust Northern Trust to Deploy a Great Content Marketing Strategy Chapter Fifteen: Leveraging Content Marketing to Strengthen Member and Community Relationships Chapter Sixteen: At Best Buy, It?s All About Strengthening Customer Relationships Chapter Seventeen: Using Content Marketing to Accelerate the Acceptance of a Concept and a Product Chapter Eighteen: Preserving the Value of Content Chapter Nineteen: ThomasNet?A Content Marketer?s Content Marketer Chapter Twenty: E-mail Software Provider Teaches Customers to Market Effectively Chapter Twenty-One: UK Law Firm Uses Content Marketing to Build Powerful New Brand Chapter Twenty-Two: Rockwell Automation Uses Content Marketing to Be Global, Local, and Cost-Effective Section Four: Putting the Lessons into Action Chapter Twenty-Three: Top 10 Content Marketing Lessons Learned from Successful Practitioners Chapter Twenty-Four: An In-Depth Case Study?Developing a Content Marketing Strategy from Start to Finish Chapter Twenty-Five: Marketing Survival Acknowledgments Index About the Authors Printed Pages: 288., Tata McGraw-Hill Education Pvt. Ltd., 2009, 6, Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Table of contents Chapter 1 Concept and Process of International Marketing Chapter 2 WTO and Implications on International Marketing Chapter 3 Emerging Trends and Internationalization of Firms Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix Chapter 5 International Marketing Research and Opportunity Analysis Chapter 6 Cultural Factors and Environment Chapter 7 Political Factors Environment Chapter 8 Legal Aspects and International Environment Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary Chapter 10 Market Entry Modes-JV, Alliances Chapter 11 International Product Policy, Planning and Strategy Chapter 12 Pricing Strategy and Decision for International Marketing Chapter 13 International Distributions, Logistics and Supply Chain Management Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets Chapter 15 Personal Selling and Multinational Sales Management Chapter 16 Organizing and Doing Business with other countries Chapter 17 Export Marketing Documents and Procedures Chapter 18 Global Issues-The Internet and E-Commerce Printed Pages: 404., Tata McGraw-Hill Education Pvt. Ltd., 2007, 6<

2011, ISBN: 9780070635883

Wiley India Pvt. Ltd., 2005. 2nd edition. Paperback. New. This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. … Mehr…

Wiley India Pvt. Ltd., 2005. 2nd edition. Paperback. New. This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. HR Legal Briefs sections call attention to important legal issues. Similarly, HR Tech Talk inserts look at how different innovations have affected HR practices. Other inserts include HR around the Globe and HR in the Twenty-First century. Chapter-opening cases focus on a recent event, issue or trend that illustrates key concepts. A more detailed case appears at the end of each chapter. Chapter Summary and Review & Discussion questions along with ethical dilemmas in HRM are provided at the end of each chapter. Contents:- An Overview of Human Resource Management 1. The Nature of Human Resource Management II. The Environment of Human Resource Management 2. The Strategic Human Resource Environment 3. The Legal Environment 4. The Global Environment III. Staffing the Organization 5. Job Analysis and Job Design 6. Recruiting Human Resources 7. Selecting Human Resources 8. Rightsizing, Termination, and Retention IV. Enhancing Motivation and Performance 9. Appraising and Managing Performance 10. Training, Development, and Organizational Learning V. Compensating and Rewarding the Workforce 11. Managing Basic Compensation 12. Incentives and Performance-Based Rewards 13. Indirect Compensation and Benefits VI. Managing the Existing Workforce 14. Managing Labor Relations 15. Managing Careers and Work Environments 16. Managing the Diverse Workforce 17. Managing Employment Relationships Indian Supplement. Printed Pages: 688., Wiley India Pvt. Ltd., 2005, 6, Ane Books Pvt. Ltd, 2011. 3rd edition. Softcover. New. Decision Making is emerging as the major area of concentration for modern finance managers. From the humble position of number of men in business organizations, finance managers have graduated to the enviable position they occupy today. The trend reveals the importance of financial decision making in achieving the corporate goal of maximizing wealth of shareholders. It is through the package of decisions that the finance manager takes in the areas of raising funds and using them effectively, that corporate goals are realized as envisaged. And valid decisions are founded on the quality of information made available to the decision makers. Information is the processed data that are generated in the financial accounting section of an organization. Supplying the requisite information, in the requisite form, at the requisite time and to the concerned executive is the role of management accountants. The book would enable the aspiring management accountants, who occupy a rung slightly lower than the finance manager, to understand the nuances of converting financial data into financial information. The book is designed to disseminate knowledge on How & why of conversion. It highlights the techniques used in the process of conversion and the qualities a management accountant should possess to be effective. To cement the concepts and enable the readers to apply in practical work situations, cases and caselets are included for the topics. The fact that the book is entering into its third edition is an indication of its appreciation by the readers. Additional inputs on financial accounting such as recording of transactions, their classification into ledger accounts, their summary into trial balance and the final interpretation of the results of operation have been added as chapter 3. In essence, the book is a comprehensive annotation of the different aspects of financial and management accounting principles and practices. It would be of immense assistance to students learning financial and management accounting. Contents :- Preface, Chapter 1. Concept of Accounting, Chapter 2. Accounting for Managers, Chapter 3. Financial Accounting, Chapter 4. Understanding Financial Statements, Chapter 5. Financial Statement Analysis, Chapter 6. Sources and Uses of Funds, Chapter 7. Cost and Cost Accounting, Chapter 8. Job Costing, Chapter 9. Process Costing, Chapter 10. Marginal Costing, Chapter 11. Cost, Volume, Profit Analysis, Chapter 12. Standard Costing, Chapter 13. Budgetary Control, Chapter 14. Capital Budgeting, Chapter 15. Inflation Accounting, Chapter 16. On Intangible Assets, Chapter 17. Revenue Recognition, Appendix, Index. Printed Pages: 642., Ane Books Pvt. Ltd, 2011, 6, Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Table of contents Chapter 1 Concept and Process of International Marketing Chapter 2 WTO and Implications on International Marketing Chapter 3 Emerging Trends and Internationalization of Firms Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix Chapter 5 International Marketing Research and Opportunity Analysis Chapter 6 Cultural Factors and Environment Chapter 7 Political Factors Environment Chapter 8 Legal Aspects and International Environment Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary Chapter 10 Market Entry Modes-JV, Alliances Chapter 11 International Product Policy, Planning and Strategy Chapter 12 Pricing Strategy and Decision for International Marketing Chapter 13 International Distributions, Logistics and Supply Chain Management Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets Chapter 15 Personal Selling and Multinational Sales Management Chapter 16 Organizing and Doing Business with other countries Chapter 17 Export Marketing Documents and Procedures Chapter 18 Global Issues-The Internet and E-Commerce Printed Pages: 404., Tata McGraw-Hill Education Pvt. Ltd., 2007, 6<

2007, ISBN: 9780070635883

Wiley India Pvt. Ltd., 2005. 2nd edition. Paperback. New. This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. … Mehr…

Wiley India Pvt. Ltd., 2005. 2nd edition. Paperback. New. This comprehensive book covers new point / counterpoint boxes, in every chapter that focus on areas of controversy within HRM. HR Legal Briefs sections call attention to important legal issues. Similarly, HR Tech Talk inserts look at how different innovations have affected HR practices. Other inserts include HR around the Globe and HR in the Twenty-First century. Chapter-opening cases focus on a recent event, issue or trend that illustrates key concepts. A more detailed case appears at the end of each chapter. Chapter Summary and Review & Discussion questions along with ethical dilemmas in HRM are provided at the end of each chapter. Contents:- An Overview of Human Resource Management 1. The Nature of Human Resource Management II. The Environment of Human Resource Management 2. The Strategic Human Resource Environment 3. The Legal Environment 4. The Global Environment III. Staffing the Organization 5. Job Analysis and Job Design 6. Recruiting Human Resources 7. Selecting Human Resources 8. Rightsizing, Termination, and Retention IV. Enhancing Motivation and Performance 9. Appraising and Managing Performance 10. Training, Development, and Organizational Learning V. Compensating and Rewarding the Workforce 11. Managing Basic Compensation 12. Incentives and Performance-Based Rewards 13. Indirect Compensation and Benefits VI. Managing the Existing Workforce 14. Managing Labor Relations 15. Managing Careers and Work Environments 16. Managing the Diverse Workforce 17. Managing Employment Relationships Indian Supplement. Printed Pages: 688., Wiley India Pvt. Ltd., 2005, 6, Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Table of contents Chapter 1 Concept and Process of International Marketing Chapter 2 WTO and Implications on International Marketing Chapter 3 Emerging Trends and Internationalization of Firms Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix Chapter 5 International Marketing Research and Opportunity Analysis Chapter 6 Cultural Factors and Environment Chapter 7 Political Factors Environment Chapter 8 Legal Aspects and International Environment Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary Chapter 10 Market Entry Modes-JV, Alliances Chapter 11 International Product Policy, Planning and Strategy Chapter 12 Pricing Strategy and Decision for International Marketing Chapter 13 International Distributions, Logistics and Supply Chain Management Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets Chapter 15 Personal Selling and Multinational Sales Management Chapter 16 Organizing and Doing Business with other countries Chapter 17 Export Marketing Documents and Procedures Chapter 18 Global Issues-The Internet and E-Commerce Printed Pages: 404., Tata McGraw-Hill Education Pvt. Ltd., 2007, 6<

2007, ISBN: 9780070635883

Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. Th… Mehr…

Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Table of contents Chapter 1 Concept and Process of International Marketing Chapter 2 WTO and Implications on International Marketing Chapter 3 Emerging Trends and Internationalization of Firms Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix Chapter 5 International Marketing Research and Opportunity Analysis Chapter 6 Cultural Factors and Environment Chapter 7 Political Factors Environment Chapter 8 Legal Aspects and International Environment Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary Chapter 10 Market Entry Modes-JV, Alliances Chapter 11 International Product Policy, Planning and Strategy Chapter 12 Pricing Strategy and Decision for International Marketing Chapter 13 International Distributions, Logistics and Supply Chain Management Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets Chapter 15 Personal Selling and Multinational Sales Management Chapter 16 Organizing and Doing Business with other countries Chapter 17 Export Marketing Documents and Procedures Chapter 18 Global Issues-The Internet and E-Commerce Printed Pages: 404., Tata McGraw-Hill Education Pvt. Ltd., 2007, 6<

2007, ISBN: 9780070635883

Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. Th… Mehr…

Tata McGraw-Hill Education Pvt. Ltd., 2007. First edition. Softcover. New. This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Table of contents Chapter 1 Concept and Process of International Marketing Chapter 2 WTO and Implications on International Marketing Chapter 3 Emerging Trends and Internationalization of Firms Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix Chapter 5 International Marketing Research and Opportunity Analysis Chapter 6 Cultural Factors and Environment Chapter 7 Political Factors Environment Chapter 8 Legal Aspects and International Environment Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary Chapter 10 Market Entry Modes-JV, Alliances Chapter 11 International Product Policy, Planning and Strategy Chapter 12 Pricing Strategy and Decision for International Marketing Chapter 13 International Distributions, Logistics and Supply Chain Management Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets Chapter 15 Personal Selling and Multinational Sales Management Chapter 16 Organizing and Doing Business with other countries Chapter 17 Export Marketing Documents and Procedures Chapter 18 Global Issues-The Internet and E-Commerce Printed Pages: 404., Tata McGraw-Hill Education Pvt. Ltd., 2007, 6<