ISBN: 9781401322908
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ISBN: 9781401322908
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2009, ISBN: 1401322905
[EAN: 9781401322908], Gebraucht, guter Zustand, [PU: Hachette Books 07.07.2009.], 288 Seiten Mit leichten altersbedingten Lager- und Gebrauchsspuren. E-K158 Sprache: Englisch Gewicht in G… Mehr…
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ISBN: 9781401322908
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ISBN: 9781401322908
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ISBN: 9781401322908
Hyperion. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library c… Mehr…
ISBN: 9781401322908
Hyperion. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with all the markings/sti… Mehr…
2009
ISBN: 1401322905
[EAN: 9781401322908], Gebraucht, guter Zustand, [PU: Hachette Books 07.07.2009.], 288 Seiten Mit leichten altersbedingten Lager- und Gebrauchsspuren. E-K158 Sprache: Englisch Gewicht in G… Mehr…
ISBN: 9781401322908
Hyperion. Used - Good. . Former Library book.. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowe… Mehr…
ISBN: 9781401322908
Hyperion. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to t… Mehr…
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In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.
The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.
Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
Detailangaben zum Buch - Free: The Future of a Radical Price
EAN (ISBN-13): 9781401322908
ISBN (ISBN-10): 1401322905
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2009
Herausgeber: Hyperion Books
274 Seiten
Gewicht: 0,513 kg
Sprache: eng/Englisch
Buch in der Datenbank seit 2008-09-15T14:39:23+02:00 (Berlin)
Detailseite zuletzt geändert am 2024-04-16T12:25:18+02:00 (Berlin)
ISBN/EAN: 1401322905
ISBN - alternative Schreibweisen:
1-4013-2290-5, 978-1-4013-2290-8
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: anderson chris
Titel des Buches: the free, free radical, will ever free you, future was here, free radicals, how nothing
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