John Swarbrooke, Susan Horner:Internationale Fälle im Tourismusmanagement von John Swarbrooke (englisch) Taschenbuch
- Taschenbuch ISBN: 9780750655149
By John Swarbrooke, Susan Horner. Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. John is the author of seven books on tourism and has been a keynote speaker a… Mehr…
By John Swarbrooke, Susan Horner. Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. The Nile on eBay FREE SHIPPING UK WIDE International Cases in Tourism Management by John Swarbrooke, Susan Horner This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tourism, this title makes an ideal accompaniment to all tourism courses. FORMATPaperback LANGUAGEEnglish CONDITIONBrand New Publisher Description International Cases in Tourism Management includes: * Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. Notes A wide-ranging collection of pertinent case studies from around the world.An ideal companion volume for both tutors and students of tourism.Simultaneous publication on www businesscases.org, which means that tutors can refer their students to individual cases for purchase online. Author Biography Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research. Table of Contents Part 1 Introduction Chapter 1 The Role of Case Studies in Learning Chapter 2 Key Issues in International Tourism Management Chapter 3 Introduction to the Case Studies Part 2 The Case Studies Section 1 Tourism Organization Case study 1 British Airways Case study 2 The 'Lonely Planet' Phenomenon Case study 3 MyTravel Group plc Case study 4 Pacific Asia Travel Association Case study 5 Tourism Concern Case study 6 Touristik Union International and Its Environmental Policies Section 2 Tourism Destinations Case study 7 Tourism in Asia-Pacific Case study 8 Dubai Case study 9 The Role of Visitor Attractions in Dublin, Ireland Case study 10 Adventure Tourism in Iceland Case study 11 Las Vegas, USA: Portrait of a Market Leader Case study 12 Tourism in Russia Section 3 Sectors of Tourism Industry Case study 13 Boutique Hotels Case study 14 Budget Airlines in the UK Case study 15 The UK Cruise Market Case study 16 Online Retail Travel - Expedia Case study 17 The Brochures of Tour Operators Case study 18 Wildlife Tourism in Southern Africa Case study 19 Hong Kong Disneyland Case study 20 The Guggenheim Museum, Bilbao, SpainSection 4 Issues in Tourism Case study 21 Airline Frequent Flyer Programmes Case study 22 All-Inclusive ResortsCase study 23 Clubbing and Party Tourism in the Mediterranean Case study 24 Corporate Social Responsibility in Tourism Case study 25 Ecotourism - Belize Case study 26 Tourism Education and Training Case study 27 Employment in Tourism Case study 28 International Hotels Environmental Initiative Case study 29 Researching Tourist Satisfaction Case study 30 Sex Tourism Case study 31 Timeshare Development Case study 32 Tourism and Travellers with Disabilities Case study 33 Tourism and the Purchase of Property in Foreign Countries Case study 34 Tourism and Rural Development Case study 35 Tourism and Terrorism Case study 36 Vacation Costs, Different Destinations, and Independent Travellers 369Section 5 The Future of Tourism Case study 37 Hotel Bourazani, Greece - An Entrepreneur's Contribution to Sustainable Tourism Case study 38 Tomorrow's Tourists Review "The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA Promotional * A wide-ranging collection of pertinent case studies from around the world.* An ideal companion volume for both tutors and students of tourism.* Simultaneous publication on www businesscases.org, which means that tutors can refer their students to individual cases for purchase online. Review Quote "The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA Promotional "Headline" Approximately 38 cases from the tourism industry examined in depth Details ISBN0750655143 Author Susan Horner Short Title INTL CASES IN TOURISM MGMT Language English ISBN-10 0750655143 ISBN-13 9780750655149 Media Book Format Paperback DEWEY 338.479 Year 2004 Publication Date 2004-02-28 Imprint Butterworth-Heinemann Ltd Country of Publication United Kingdom Place of Publication Oxford Edition 1st Illustrations black & white illustrations Residence US Pages 410 Publisher Routledge DOI 10.1604/9780750655149 UK Release Date 2003-12-09 AU Release Date 2003-12-09 NZ Release Date 2003-12-09 We've got thisAt The Nile, if you're looking for it, we've got it.With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICYNo questions asked, 30 day returns! FREE DELIVERYNo matter where you are in the UK, delivery is free. SECURE PAYMENTPeace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:135894070; , Festpreisangebot, [LT: FixedPrice], ISBN-13: 9780750655149, Book Title: International Cases in Tourism Management, EAN: 9780750655149, Publication Year: 2003, Type: Textbook, Format: Paperback, Language: English, Publication Name: International Cases in Tourism Management, Item Height: 246mm, Item Width: 189mm, Subject: Management, Business, Item Weight: 771g, Number of Pages: 410 Pages, Taylor & Francis<
